IoT Analytics has released its latest Wi-Fi IoT chipset market research report. It predicts a strong rebound in the market, with a CAGR of 17.3%, reaching a market size of $4.84 billion by 2030. This analysis report, part of the “Wireless IoT Connectivity Chipset Market Report 2025–2030,” identifies three key drivers of market growth: the increasing adoption of low-power Wi-Fi chipsets, the resurgence of enterprise Wi-Fi upgrades to new standards such as Wi-Fi 6E and 7, and the emergence of Wi-Fi HaLow for long-range applications.
The market reached $1.85 billion in 2024. It is currently recovering from a contraction caused by inventory adjustments and a rise in the market share of low-end chipsets. The report predicts that as new Wi-Fi standards improve energy efficiency, reliability, and coverage, Wi-Fi will become a more viable option for more battery-powered IoT devices. These developments are expected to accelerate market spending.
The study highlights a highly competitive market landscape. IoT Analytics projects that Qualcomm (19%) and Broadcom (18%) will hold the largest market share in 2024.
Satyajit Sinha, Principal Analyst at IoT Analytics, commented:
“Wi-Fi is expanding into new areas of the Internet of Things (IoT). Low-power Wi-Fi and Wi-Fi HaLow address the power consumption and range limitations previously faced by other protocols. Low-power Wi-Fi enables battery-powered devices such as smart locks, sensors, and cameras to operate efficiently in Wi-Fi environments. This challenges the dominance of Low-Power Wide-Area Networks (LPWAN) and proprietary short-range protocols in low-power applications. Wi-Fi HaLow provides long-range, sub-1GHz connectivity and supports IP and video transmission. It is ideal for industrial and agricultural applications, including remote monitoring, perimeter surveillance, and large site control systems. The combination of these technologies repositions Wi-Fi as a flexible IoT chipset capable of supporting both bandwidth-constrained and high-bandwidth applications.”
IoT Analytics projects that the Wi-Fi IoT chipset market will surpass $4 billion by 2030 after low-end chipsets previously dragged down market growth.According to IoT Analytics’ 156-page report, “Wireless IoT Connectivity Chipset Market 2025–2030” (released in October 2025), the Wi-Fi IoT chipset market will rebound from $1.85 billion in 2024 to $2.32 billion in 2025, after two years of market contraction. The report notes that this rebound is just the beginning of accelerated market growth. Between 2024 and 2030, the market will grow at a CAGR of 17.3% and reach $4.84 billion by the end of the decade.The contraction in 2023 and 2024 was primarily due to inventory adjustments and the increased market share of low-end 2.4GHz chipsets.
As described below, several factors will drive enterprise spending on Wi-Fi IoT chipsets.
Wi-Fi IoT Chipset Market Drivers
1. Low-Power Wi-Fi Improves Energy Efficiency
Wi-Fi 6 expands support for low-power devices. Wi-Fi 6 introduces power-saving features such as Target Wake Time (TWT) and Extended Sleep Mode. TWT allows client devices and access points (APs) to schedule specific times for communication. This allows devices to remain in standby mode more often, transmitting data only when necessary. Meanwhile, Extended Sleep Mode (such as those offered in “Wi-Fi for Matter”) reduces the client’s duty cycle. These technologies make Wi-Fi ideal for devices such as battery-powered cameras, smart locks, sensors, and small appliances.
Examples
Silicon Labs’ SiWx917 integrates ultra-low-power Wi-Fi 6 with a traveling wave tube (TWT).
Qualcomm’s QCA4010/QCA4020 series supports low-power embedded Wi-Fi.
2. The Resurgence of Enterprise Wi-Fi Upgrades
Enterprise spending on IoT upgrades is poised to rebound in 2025, following a slowdown in enterprise IoT spending in 2023 and 2024, particularly in IoT hardware such as gateways and controllers. However, the situation appears to be changing. Market models from IoT analytics firms indicate a market recovery in early 2025. Previously delayed upgrade plans are resuming. Organizations will begin replacing aging Wi-Fi networks with new technologies to improve reliability and speed:
Wi-Fi 6E: Approved by the U.S. Federal Communications Commission (FCC) in 2020, Wi-Fi 6E adds a 6 GHz band to the traditional 2.4 GHz and 5 GHz bands. This means new devices can enjoy faster speeds without interference from older devices. Wi-Fi 7: Released in January 2024, Wi-Fi 7 introduces Multi-Link Operation (MLO) technology. It allows devices to use multiple frequency bands simultaneously, thereby improving speed and reliability.
3. Wi-Fi HaLow
Wi-Fi HaLow extends the coverage of the Industrial Internet of Things (IIoT). Initially announced in 2017, Wi-Fi HaLow (IEEE 802.11ah) did not begin true commercial deployment until 2024. Manufacturers do not expect mass production of Wi-Fi HaLow chips to begin until 2025.Operating at frequencies below 1 GHz, Wi-Fi HaLow offers stronger penetration and longer transmission distances. Indoor testing shows coverage of hundreds of meters per access point (AP). In contrast, field trials show outdoor video connections reaching up to 16 kilometers at 2 Mbps. However, researchers measured this distance under ideal conditions with an unobstructed line of sight.Most manufacturers recommend a reliability range of several kilometers. Wi-Fi HaLow opens up new opportunities for Wi-Fi IoT connectivity, such as interconnectivity in large indoor factories and remote monitoring of crops and livestock.
“The evolution of Wi-Fi HaLow marks a significant advancement in IoT technology, promising to enhance connectivity across a wide range of applications. Industry analysts expect the market for Wi-Fi HaLow to reach nearly 100 million units within the next four to five years.It is currently experiencing rapid growth in the US and gradually gaining traction in Europe.” — Mike Danil, CEO of Morse Micro