HALL 9
RFID Tags, Digital Printing & Anti-Counterfeiting and Traceability
From Print to Read: The Complete Value Chain of Product Digital Identity
Hall Overview
Hall 9 is dedicated to Smart Identification & Traceability, showcasing the full value chain of product digital identity—from solution development and label manufacturing to data capture and identification. Key technologies and solutions include anti-counterfeiting and traceability, One Item, One Code (OIOC), label printing, intelligent finishing and converting equipment, RFID, and smart terminals.
Overall Scale of IOTE 2027
100,000sqm
Exhibition Space
1000+
Exhibiting Brands
130,000+
Professional Visitor Visits
40+
Hot-Topic Industry Forums
5
Themed Halls
18
Specialized Exhibition Clusters
Three Major Upgrades to Hall 9 in 2027
Expanded Exhibition Space to 100,000 m², Enabling Stronger Synergies Across Industry Segments — What Makes This Year’s Hall Different.
The Hub for Digital Printing, Labeling & Identification Solutions
In 2027, digital printing equipment, smart labeling technologies, and anti-counterfeiting and traceability solutions will come together in an expanded, integrated exhibition cluster, creating a seamless platform for label printers and brand owners to connect and explore business opportunities.
A Wave of New Regulatory Requirements for One-Code Traceability Is Taking Effect
New traceability requirements are driving the adoption of product-specific QR codes across key sectors. Initiatives include the “One E-Bike, One Battery, One Charger, One QR Code” system, the addition of traceability QR codes to CCC certification marks, and pilot programmes for QR code verification through source-level coding platforms for key products sold online. Mandatory product coding is emerging as a significant new growth opportunity for the labeling and one-code-per-item industry.
A Cross-Hall RFID Technology & Equipment Cluster
The RFID and Smart Terminal exhibition spans Halls 9 and 11, with RFID tags and labeling solutions primarily showcased in Hall 9, and smart terminals taking centre stage in Hall 11. This cross-hall layout enhances the visibility and reach of the entire industry cluster.
Exhibition Layout
Three Specialized Exhibition Zones Covering the Entire Industry Value Chain in Hall 9
Anti-Counterfeiting, Traceability & One-Code-per-Item Solutions Zone
Centred on RFID tags, this exhibition zone covers passive sensing technologies, as well as label printing and inspection equipment. Spanning Halls 9 and 11, it creates an integrated showcase connecting the two halls and serving as a gateway to item-level digitalisation across retail, cold chain logistics, and industrial applications.
Featured Product Categories
RFID Tags
Passive Sensing Chips
RFID Printers
RFID Tags & Consumables
Label Inspection & Encoding Equipment
Application Scenarios
Retail Inventory Management
Cold Chain Logistics Traceability
Item-Level Digital Traceability in Industrial Applications
Fixed Asset Management
Target Visitors
Label & RFID Chip Manufacturers
IoT Solution Providers
Retailers & Logistics Companies
Label Manufacturing & Intelligent Finishing Exhibition Zone
The manufacturing hub for labels and identification solutions, focusing on digital printing equipment and intelligent finishing technologies. It provides the upstream production capacity and process capabilities that support RFID labels, barcode labels, and anti-counterfeiting identification solutions.
Featured Product Categories
Digital Printing Presses & Coding and Marking Equipment
Industrial Identification & Nameplate Solutions
RFID Label Converting & Encoding Equipment
Thermal Transfer Ribbons & Ink Consumables
Label Materials & Release Liners
Intelligent Label Finishing Equipment, including Die-Cutting, Slitting & Inspection Systems
Application Scenarios
Production Capacity Upgrades for Label & Printing Manufacturers
Shipping Labels & E-commerce Logistics Labels
Industrial Nameplates & Asset Identification
Food & Personal Care Product Packaging Labels
Target Visitors
Label Printing Companies
Packaging Manufacturers
Equipment & Materials Suppliers
One-Code-per-Item Platforms & SaaS Solutions Exhibition Zone
Leveraging unique product codes as the digital entry point, this zone showcases solutions for managing product identities throughout their entire lifecycle—from manufacturing and distribution to end consumption. A comprehensive range of brand protection, channel management, and digital marketing solutions will be featured.
Featured Product Categories
One-Code-per-Item Platforms & SaaS Solutions
Traceability Code Data Capture & Association Equipment
Blockchain-Based Traceability Solutions
Channel Anti-Diversion Management & QR Code Marketing Systems
Label Materials & Release Liners
Anti-Counterfeiting Labels & Materials (Holographic, Tamper-Evident, Thermochromic & Laser Technologies)
Application Scenarios
Anti-Counterfeiting & Traceability for Food, Beverages & Alcoholic Drinks
Pharmaceutical & Vaccine Traceability
Agricultural Inputs & Agricultural Product Traceability
Brand Channel Management & Point-of-Sale Performance Analytics
Target Visitors
Brand Marketing & Legal Teams
Procurement Professionals from FMCG & Pharmaceutical Companies
Traceability Platform Providers
Featured Exhibitors
(Source: 2026 Exhibitors)
RFID Tags & Chips
BingRFID、Feiju Micro、Xindeco IoT、Rafferty、Novatron、Yile Electronics、Fuxin Micro、Renhe IoT、Chainway、Silion、Xinye、MagicRF、Uchip IoT、Arizon、Quanray、Kiloway、Hana RFID、Pragmatic、Alien
…
Digital Printing & Label Finishing Equipment
Epson、Konica Minolta、Hanin、New Beiyang、New Remix、Younsun、Gehade、Zhengke、Rijer、Galaxy Union、JingHongSheng、Meiyinlong、Xprinter、Brightek、Kede Tech、Arojet、Bost、XLY
…
Label Materials & Consumables
UPM、Youzhan、Kafuter、Kangrong、Xinle、Harbin Shenzhen、ALLEcard、Rapid
…
Smart Cards & ID Cards
Gudecard、Kasude、Heyang、Jianhe Smartcard、XCC、Jiezhong、Yuanmingjie、Mingsen、Silone、G+D
…
Anti-Counterfeiting, Traceability & One-Code-per-Item Solutions
King-Sky、Suchuang、Jingyuan Laser、Wellking、Hongdun、Hololart、AiSiYun、Chengtou、TY Tech、Ant Digital
…
Label Converting & Inspection Equipment
Muehlbauer、Voyantic、ITEC、Hwa-Tech、Wing Singa、Chili、Varicut
…
Cross-Hall Collaboration
Hall 9 · Identification & Traceability
Beyond environmental sensing, Hall 9 focuses on item-level identification, where RFID tags and sensors work together to create a complete IoT data gateway.
Explore Hall 9
Hall 11 · Retail Applications
The RFID and Smart Terminals exhibition spans two halls: Hall 9 showcases RFID tag manufacturing, while Hall 11 focuses on readers, PDAs, and smart terminal applications.
Explore Hall 11
Hall 12 · General AI
The data captured through One-Code-per-Item solutions in Hall 9 flows into AI platforms in Hall 12, transforming product-level data into actionable capabilities for brand marketing and channel risk management.
Explore Hall 12
Hall 13 · AI Hardware
Smart devices such as AI toys and wearables require digital identity and anti-counterfeiting solutions. Hall 9 provides the product identification and authentication technologies that give every AI device its own unique digital identity.
Explore Hall 13