HALL 11
RFID Smart Devices, Smart Commercial Displays, E-Paper & Retail Applications Hall
A One-Stop Technology Sourcing Hub for Retail & Commercial Spaces — From Display Technologies to Real-World Applications
Hall Overview
Hall 11 is dedicated to Smart Displays & Retail Applications, bringing together technologies ranging from smart commercial displays and e-paper to RFID smart devices and retail digitalisation solutions. It covers the entire value chain for retail and commercial spaces—from display technologies and identification devices to real-world applications.
Overall Scale of IOTE 2027
100,000sqm
Exhibition Space
1000+
Exhibiting Brands
130,000+
Professional Visitor Visits
40+
Hot-Topic Industry Forums
5
Themed Halls
18
Specialized Exhibition Clusters
Three Key Highlights of Hall 11 in 2027
With IOTE 2027 expanding to 100,000 m², Hall 11 offers stronger synergies across its technology and application segments. Here’s what sets this year’s hall apart.
The Complete Retail Digitalisation Journey, All Under One Roof
From RFID readers and PDAs to electronic shelf labels, self-checkout systems, and smart shelves, explore integrated in-store solutions that connect the entire retail journey—from identification and display to fulfilment.
RFID Smart Device Ecosystem
In collaboration with Hall 9, this exhibition forms an integrated RFID technology cluster spanning two halls. Hall 11 focuses on smart terminal devices, offering a one-stop platform to explore and compare RFID readers, antennas, PDAs, and identification modules.
The Launchpad for E-Paper Applications & Ecosystem Innovation
From electronic shelf labels and signage to meeting room nameplates and flexible colour displays, discover the complete e-paper ecosystem, showcasing applications from display modules to fully integrated devices.
Exhibition Layout
Four Specialized Exhibition Zones Covering the Entire Industry Value Chain
E-Paper Technology Exhibition Zone
A dedicated showcase for e-paper technologies, highlighting ultra-low power consumption, a paper-like viewing experience, and sustainable, low-carbon innovation. Explore the complete e-paper ecosystem, from display modules to fully integrated end-user devices and applications.
Featured Product Categories
E-Paper Display Modules & Driver Solutions
Electronic Shelf Labels & E-Paper Signage
E-Readers & E-Paper Writing Tablets
E-Paper Office Devices (Meeting Room Nameplates & Digital ID Badges)
Flexible & Colour E-Paper Displays
E-Paper Devices & ODM Solutions
Application Scenarios
Electronic Shelf Labels & Fresh Food Price Management for Retail
Smart Office Solutions (Meeting Room Nameplates & Digital ID Badges)
AI-Powered Marketing & Intelligent Customer Service
Public Information Displays & Smart Transit Signage
E-Readers & Smart Education Devices
Target Visitors
Retail Electronic Shelf Label Buyers
Corporate Office & Education Clients
E-Paper OEM & ODM Manufacturers
Retail Digitalisation & Applications Exhibition Zone
A dedicated showcase for retail digital transformation, bringing together electronic shelf labels, self-checkout systems, store digitalisation solutions, and smart shelves. Discover end-to-end retail solutions spanning the entire in-store journey—from sensing and decision-making to fulfilment.
Featured Product Categories
Electronic Shelf Label (ESL) Systems & In-Store Base Stations
Self-Checkout & Smart Payment Solutions
Smart Shelves & Electronic Labelling Systems
In-Store Footfall Analytics & Product Recognition Solutions
Unmanned Retail & Smart Vending Cabinets
Retail SaaS & Digital Operations Platforms
Application Scenarios
Price Management & Out-of-Stock Control for Supermarkets and Convenience Stores
Brand Store Digitalisation & Sales Performance Analytics
Fresh Food & Cold Chain Retail Management
Unmanned Retail & Smart Vending Solutions
Target Visitors
Supermarkets & Convenience Stores
Brands & Retailers
Retail SaaS Solution Providers
Smart Commercial Displays Exhibition Zone
A dedicated showcase for display technologies in physical commercial spaces, featuring large-format commercial displays, video walls, and digital signage. Explore and compare display solutions for retail, transportation, government, and other industry applications—all in one place.
Featured Product Categories
Large-Format Commercial Displays & Video Walls
Digital Signage & Information Display Systems
Interactive Touchscreen Displays & All-in-One Terminals
LED Displays & Custom-Shaped Screens
Commercial Display Boards & Media Players
Cloud-Based Digital Signage & Content Management Systems
Application Scenarios
Smart Retail Stores & Digital Signage
Public Information Displays & Smart Transit Signage
Government & Building Information Display Systems
Display Solutions for Meeting Rooms & Educational Environments
Target Visitors
Commercial Display Distributors & AV Integrators
Government & Transportation Procurement Decision-Makers
Retail & Commercial Space Designers
RFID & Smart Terminals Exhibition Zone-Spanning Halls 9 & 11 · Focus on Smart Terminal Devices
Centred on RFID identification technologies and smart terminal devices, this zone showcases a comprehensive range of solutions, including RFID readers and writers, handheld terminals, printing and inspection equipment. In collaboration with the RFID exhibition zone in Hall 9, it forms an integrated RFID technology cluster across two halls, serving as a key sourcing destination for equipment used in retail, logistics, and asset management applications.
Featured Product Categories
RFID Readers & Antennas
Smart Handheld Terminals (PDAs)
Joint Modules & Dexterous Hands
RFID Identification Modules & Integration Solutions
Equipment Testing & RFID Encoding Services
Application Scenarios
Warehouse & Logistics Inventory Management
Asset Management & Personnel, Goods and Location Identification
Library, Archives & Healthcare Asset Management
Retail Inventory Management & Point-of-Sale (POS) Systems
Target Visitors
Warehousing & Logistics Companies
Retail Operations Teams
Equipment Integrators & System Integrators
Featured Exhibitors
(Source: 2026 Exhibitors)
RFID Readers & Handheld Terminals
Zebra、UROVO、Seuic、Newland、Emdoor、Sincoole、Qidun、Nation RFID、Hyatta、ACS、SOTEN、Cykeo、Qunsuo
…
E-Paper & Display Technologies
E Ink、BOE、HKC、EPIA、DKE、Xingtai、Qingyue、AV-Display、New Face、Fndroid、Bigme、InkJoyframe、IRIS Optronics、Huidu
…
Electronic Shelf Labels & Retail Digitalisation
Hanshow、ETAG、Picksmart、Jiashangjia、Changting、Telpo、iBOXAI、Checkpoint、BEWINNER、Shunte
…
Warehousing, Logistics & Intelligent Asset Management
Fuwit、Fullsea、Fine、Dejian、Huiwen、K.O.、Seekron
…
Previous Forums at a Glance
Cross-Hall Collaboration
Hall 9 · Identification & Traceability
Beyond environmental sensing, Hall 9 focuses on item-level identification, where RFID tags and sensors work together to create a complete IoT data gateway.
Explore Hall 9
Hall 11 · Retail Applications
The RFID and Smart Terminals exhibition spans two halls: Hall 9 showcases RFID tag manufacturing, while Hall 11 focuses on readers, PDAs, and smart terminal applications.
Explore Hall 11
Hall 12 · General AI
The data captured through One-Code-per-Item solutions in Hall 9 flows into AI platforms in Hall 12, transforming product-level data into actionable capabilities for brand marketing and channel risk management.
Explore Hall 12
Hall 13 · AI Hardware
Smart devices such as AI toys and wearables require digital identity and anti-counterfeiting solutions. Hall 9 provides the product identification and authentication technologies that give every AI device its own unique digital identity.
Explore Hall 13