On August 26, the IOTE 2026 Shenzhen | Anti-Counterfeiting & Traceability Technology Applications Forum was successfully held in Hall 11, Venue 5 of the Shenzhen World Exhibition & Convention Center (Bao’an). The forum was organized by Shenzhen Ulink Media Co., Ltd. and co-organized by the Shenzhen Anti-Counterfeiting and Traceability Association.
Against the backdrop of China’s national strategy for building a quality-driven economy, anti-counterfeiting and traceability are evolving beyond their traditional role of combating counterfeit products. They are becoming part of the digital infrastructure needed to support a unified national market, strengthen consumer confidence, and enable more transparent and trusted commerce.
The forum highlighted a clear direction for the industry: the future of anti-counterfeiting lies not in any single technology, but in a layered protection system combining physical security features, digital identities, and end-to-end traceability.
From holographic optics and invisible security codes to IPv6-based digital identities and AI-powered one-code-per-product solutions, nine presentations outlined a common industry vision: giving every product a unique and trusted identity that cannot be replicated—from the factory floor to the end consumer.
Forum Venue: IOTE 2026 Shenzhen | Anti-Counterfeiting & Traceability Technology Applications Forum · Hall 11, Venue 5
Organizer: Shenzhen Ulink Media Co., Ltd. | Co-organizer: Shenzhen Anti-Counterfeiting and Traceability Association
| 9 Expert Speakers |
| 150 min Continuous Industry Insights |
| 1 Integrated Protection Framework |
The forum opened with remarks from Ke Chonglai, Chairman of the Shenzhen Anti-Counterfeiting and Traceability Association.
The presentations that followed covered the full spectrum of anti-counterfeiting and traceability—from optical and invisible security technologies to digital identities and AI-enabled traceability—connecting the physical layer and digital layer of the industry.
Opening Remarks
Host Opening & Remarks from the Organizer and Guests
Ke Chonglai | Chairman, Shenzhen Anti-Counterfeiting and Traceability Association
Optical Anti-Counterfeiting Technology
The Current Landscape of Optical Anti-Counterfeiting Technologies
Huang Yanyan, PhD | Shenzhen Holoart High Technology Company Limited
Dr. Huang Yanyan from Holoart presents the latest developments in optical anti-counterfeiting technologies.
Shenzhen Holoart High Technology Company Limited, established in 1986, is one of China’s earliest holographic anti-counterfeiting enterprises. Its core product portfolio includes holographic anti-counterfeiting hot-stamping films, holographic packaging films, and holographic anti-counterfeiting labels.
Optical Display Technology
Applications of “Three-Dimensional Vision” in Cultural & Creative Products
Li Jianbing | General Manager, Shenzhen Lambda Technology Co., Ltd.
Li Jianbing, General Manager of Shenzhen Lambda Technology, introduces the application of “Three-Dimensional Vision” technology in cultural and creative products.
The company’s optical levitation technology combines two-dimensional flowing imagery through etching, dynamic flowing-light effects through relief structures, and three-dimensional rendering for a more realistic visual experience.
Invisible Anti-Counterfeiting
Development & Industrial Applications of Invisible Anti-Counterfeiting Technology
Wang Kaiyi | General Manager, YEE-YOO
Wang Kaiyi of YEE-YOO explores the evolution from “visible anti-counterfeiting” to “invisible identity” and the industrial applications of invisible anti-counterfeiting technology.
YEE-YOO Technology focuses on trusted commerce and digital product management, using proprietary invisible-code technology to connect unique digital identities with product packaging and enable product authentication, end-to-end traceability, and data-driven brand management.
IPv6-Based Traceability
IPv6-Based Anti-Counterfeiting & Traceability Platform
Zhang Jianyue | Technical Director, Webverse Engine
Zhang Jianyue from Webverse Engine introduces a next-generation digital identity platform built around IPv6 addresses as core traceability identifiers.
The platform uses IPv6-based identifiers to create unique digital identities for products and connect information across the production, supply, distribution, and sales lifecycle, providing a foundation for more efficient product authentication and traceability.
AI-Powered Traceability
AI-Powered End-to-End Digital Traceability & Marketing
Zhang Yu | Vice President, Shanghai TY Technology Co., Ltd.
Zhang Yu of TY Technology presents AI-enabled solutions for end-to-end digital traceability and marketing.
TY Technology focuses on one-code-per-product digitalization and AI applications, providing intelligent traceability systems, digital code-data platforms, smart marketing platforms, and AI-powered data analysis solutions for brands. Its solutions are used across industries including alcoholic beverages, dairy, beverages, and personal care.
TY Technology serves hundreds of well-known brands across the alcoholic beverage, dairy, beverage, personal care, and other industries.
The company’s “Code Middle Platform” lifecycle planning attracted strong interest from attendees, with many visitors capturing the presentation on their smartphones.
Integrated Digital IoT Ecosystem
End-to-End Digital IoT Ecosystem for Anti-Counterfeiting & Traceability
Shen Zhelin | Assistant to the Chairman, Shenzhen AiSiYun Anti-Counterfeiting Technology Development Ltd.
ASY Group presents an integrated protection framework combining end-to-end anti-counterfeiting, traceability, and digital IoT technologies.
Shenzhen AiSiYun Anti-Counterfeiting Technology Development Ltd. is part of ASY Group, a security and anti-counterfeiting solutions provider integrating digital technology innovation with banknote-level anti-counterfeiting technologies. Its solutions cover anti-counterfeiting labels, packaging, certificates, and advanced materials.
Trusted Digital Interfaces
Trusted Digital Interface for Informatized Printing & Packaging
Long Jianbin | General Manager, BlackCode Digital Identity Technologies (SHENZHEN) company Limited
Digital Black Code focuses on physical-digital identity technologies, using optical technologies, materials science, and image signal processing to develop anti-counterfeiting and authentication solutions that provide products, cards, packaging, and credentials with unique, verifiable identities.
AI-Enabled Smart Labels
AI-Empowered Labels | Printing to Connect Value
Wang Jun | Director of Pre-Sales, Shenzhen Kingsky Technology Co., Ltd.
Wang Jun of Kingsky introduces AI-driven standard coding and innovative digital identification technologies for trusted product digitalization.
Shenzhen Kingsky Technology provides product lifecycle traceability solutions covering production traceability, channel management, anti-counterfeiting, anti-diversion, marketing, after-sales services, and market supervision. Its technology portfolio includes barcode and RFID solutions, OCR, AI, and automated identification hardware.
One-Code-per-Product Platform
EMBLEM | One-Code-per-Product Platform for Anti-Counterfeiting & Traceability
Zhao Nan | General Manager, Guangzhou Chengtou Technology Co., Ltd.
Zhao Nan of Guangzhou Chengtou Technology Co., Ltd. demonstrates the EMBLEM one-code-per-product anti-counterfeiting and traceability platform.
Guangzhou Chengtou Technology integrates AI and multidisciplinary technologies to create unique digital identities for products, combining anti-counterfeiting protection, product traceability, and digital applications to help brands strengthen product security and build trusted digital connections with consumers.