Overview
Anti-counterfeiting technologies are undergoing a profound transformation from standalone protection toolsto end-to-end digital management systems. Guided by the Outline for Building a Quality-Oriented Powerful Nation, anti-counterfeiting and traceability serve not only as a critical line of defense against counterfeiting and shoddy goods to safeguard fair market competition, but also as a fundamental digital economic infrastructure for developing a unified national market, safeguarding financial and public security, and boosting consumer confidence.
The industry is undergoing an accelerated comprehensive shift toward intelligence and user-centric experience. On one hand, physical anti-counterfeiting solutions are deeply integrated with digital anti-counterfeiting technologies. The synergy of micro-nano optics, smart chips, blockchain, invisible security codes and other technologies forms a multi-dimensional protection network that is extremely difficult to counterfeit. On the other hand, anti-counterfeiting and traceability are closely interconnected with production coding, supply chain tracking, channel supervision and consumer operations, enabling closed-loop full-lifecycle management covering scenarios from farm to table and factory to end retailers.
To actively respond to national initiatives on strengthening the supervision and administration of product anti-counterfeiting, and explore innovative applications of anti-counterfeiting and traceability in empowering pharmaceuticals, daily chemicals & cosmetics, fast-moving consumer goods (FMCG) and the protection of regional public brands, the Shenzhen Anti-Counterfeiting & Traceability Association, together with IoT World Media, is organizing this special forum on anti-counterfeiting and traceability.
The conference aims to bring together representatives from industry associations, research institutes and leading enterprises. By sharing cutting-edge technological achievements and benchmark practical cases, it addresses prevalent industry pain points and builds consensus on future development. We hope to take this exchange as an opportunity to further improve the brand protection system, expand the application of anti-counterfeiting and traceability technologies to a broader range of industrial scenarios, and jointly embark on a new chapter of high-quality development for China’s anti-counterfeiting industry.
Organizer
Shenzhen IOTE of Things industry association
Co-organizers
Shenzhen Anti-Counterfeiting and Traceability Industry Association
Forum Agenda
| Time | Topic | Speaker | Organization | Title |
| 13:30-13:45 | Host Opening Speech, Organizer & Guest Remarks | – | – | – |
| 13:45-14:00 | The current main optical anti-counterfeiting technology display | Huang Yanyan | Shenzhen Holoart High Technology Public Limited | Doctor in Optical Engineering |
| 14:00-14:15 | The application of “three-dimensional vision” in cultural and creative products | Li Jianbing | Shenzhen Lambda Technology Co., Ltd. | General Manager |
| 14:15-14:30 | Development and Industrial Application of Invisible Anti-Counterfeiting Technology | Wang Kaiyi | Changsha Yeeyoo Technology Co., Ltd. | General Manager |
| 14:30-14:45 | IPv6-based Anti-counterfeiting Traceability Platform | Zhang jianyue | Guangzhou Shujie Suyuan Culture Communication Co., Ltd | Technical Director |
| 14:45-15:00 | AI Empowered: Supporting Whole Industrial Chain Digital Tracking & Traceability and Marketing | Zhang Yu | Shanghai TY Technology Co.,LTD | Vice President |
| 15:00-15:15 | End-to-end digital IoT ecosystem for anti-counterfeiting and traceability | Shen Zhelin | Shenzhen AiSiYun Anti-counterfeiting Technology Development Ltd. | Assistant to the Chairman |
| 15:15-15:30 | The combined application of holographic anti-counterfeiting | Qian Zhaozhuan | Shenzhen Jing yuan laser technology productsCo.,Ltd | Deputy General Manager |
| 15:30-15:45 | AI‑Empowered Labels, Printing to Connect Value | Wang Jun | Shenzhen Kingsky Technology Co., Ltd. | Director of Pre‑Sales |
| 15:45-16:00 | one thing, one code, empowers the anti-counterfeiting traceability platform | Wang Yuehao | Guangzhou Chengtou Technology Co., Ltd | General Manager |