As global digital transformation enters a deeper stage, Passive IoT has emerged as a critical infrastructure layer for the AIoT ecosystem. With key advantages such as battery-free operation, maintenance-free deployment, low cost, and wide coverage, passive IoT technologies are rapidly becoming the foundation of the “Intelligent Connectivity of Everything.”
In 2026, the industry is reaching a major inflection point. The deep integration of Artificial Intelligence (AI) and RFID technologies, accelerated domestic semiconductor substitution, and the expansion of applications from retail and logistics into smart manufacturing, pharmaceutical anti-counterfeiting, transportation, and energy management are driving continuous high-speed market growth.
However, the industry still faces several challenges, including:
- Lack of unified technical standards
- Insufficient localization of core chips and technologies
- Fragmented implementation across application scenarios
- Weak ecosystem collaboration
These challenges continue to constrain the large-scale and high-quality development of the industry.
As one of China’s leading hubs for the Internet of Things industry, Shenzhen brings together a complete RFID industrial ecosystem covering R&D, manufacturing, and real-world deployment. Founded in 2009, the IOTE International Internet of Things Exhibition has become one of the world’s most influential AIoT industry events and a recognized barometer for technological innovation and market trends.
Against this backdrop, leveraging the platform influence of IOTE 2026 Shenzhen International Internet of Things Exhibition, the RFID Passive IoT Ecosystem Summit aims to bring together government agencies, industry associations, leading enterprises, research institutions, and end users to discuss:
- Future technology evolution trends
- Localization and semiconductor substitution strategies
- Scenario-based innovation and deployment solutions
- Ecosystem collaboration and industry co-development
The summit will focus on addressing industry pain points, building consensus across the ecosystem, and accelerating the integration of RFID Passive IoT technologies with the real economy, ultimately helping China’s IoT industry move toward the higher end of the global value chain.
Forum Agenda
| Time | Topic | Speaker / Organization | Title |
| 09:30 – 09:50 | Registration & Guest Admission | – | – |
| 09:50-09:55 | Host Opening | – | – |
| 09:55-10:00 | Standard Guest Opening | Juho Partanen RAIN Alliance | Board Member |
| 10:00 – 10:20 | Bridging the Digital and Physical Worlds, Leading the Intelligent Future: Building a Solid AI Data Foundation with High-Performance RFID | Lei Ren XIAMEN XINDECO IOT TECHNOLOGY LTD. | General Manager of Technology Center |
| 10:20 – 10:40 | Ambient IoT in the AI Era: Redefining Missions and Unlocking New Value | Linli Yang Shanghai Quanray Electronics Co., Ltd | Deputy General Manager |
| 10:40 – 11:10 | Scaled Empowerment for Item-level Intelligence | James Davey Pragmatic Semiconductor | Senior Vice President of Sales, Business Development and Product Management |
| 11:10 – 11:30 | Simplifying RFID: Returning Item Identification to Its Essence | Linkun Yang Sichuan Kiloway Technologies Co, Ltd. | Deputy General Manager of Application System Division |
| 11:30 – 11:50 | Beyond Boundaries, Intelligent Sensing: AIoT-Enabled UHF RFID with a 32 dBm Sensitivity Breakthrough | Zhenbiao Li MaxWave Microelectronics Ltd | Founder & General Manager |
| 11:50-12:10 | From QMS to Customer Trust: The Value of the ARC Quality System | Jeremy Liu HANA | CTO |
| 12:10 – 12:30 | Progress of Silver-Free Conductive Paste in RFID Applications | Huanhuan Feng Shenzhen HSTC Special Materials Co., Ltd. | Technical Director |
| 12:30 – 13:50 | Lunch Break | – | – |
| 13:50 – 14:00 | Opening Remarks by Host | – | – |
| 14:00 – 14:15 | Release of the “2026 China RFID Passive IoT Industry White Paper” | Zhongliang Zhang AIoT StarMap Research Institute | Person in Charge- |
| 14:15 – 14:20 | Certificate Awarding Ceremony for White Paper Participating Organizations of the“2026 China RFID Passive IoT Industry White Paper” | ||
| 14:20 – 14:40 | Building an End-to-End RFID Supply Chain Ecosystem for the Apparel and Footwear Industry | Haijun Zhang Guangzhou Lead IoT Technology Co.,Ltd | General Manager |
| 14:40 – 15:00 | RFID + RTLS Integration for Intelligent Warehouse Management | Chunlei Shi Shenzhen Fuwit Technology Co.,Ltd | – |
| 15:00 – 15:20 | The ID Card & Access Pass of RFID Tags: Comprehensive Analysis of GS1 Digital Link Encoding, Certification and Testing | Yan Luo Article Numbering Center of China | – |
| 15:20 – 15:40 | Building Trustworthy IoT Together: Open SRC Standards to Drive Large-scale Adoption of RFID in Supply Chains | Li Yan SF Technology Co., Ltd. | Chief Hardware & Algorithm Engineer |
| 15:40 – 16:00 | Agriculture 4.0: From Precision Farming to Precision Livestock Management | Jin Ke Fujian Newland Auto-ID Technology Co., Ltd. | Sales Director |
| 16:00 – 16:20 | Digital Twin Inspection of Power Grid Equipment: RFID Reshaping Energy Operations & Maintenance | Tang Jun Shenzhen Vigiot Technology Co., Ltd. | General Manager |