EE Times Asia Interview: IOTE Expo on High-Precision Positioning Trends in China
Recently, EE Times Asia (eetasia.com), a leading international media platform covering the electronics and semiconductor industries, published an in-depth interview. This interview featured the IOTE Expo organizing team, focusing on the rapid evolution of high-precision positioning technologies, including UWB, Bluetooth Channel Sounding, and GNSS / RTK, within China’s IoT ecosystem.
In the interview, the IOTE Expo team shares first-hand insights from recent editions of the exhibition and highlights the most prominent technology and market trends, including:
- The rapid rise of automotive digital car keys as a flagship application for UWB and Bluetooth Channel Sounding in smart vehicles
- The expansion of UWB into radar and sensing applications, such as child presence detection (CPD), in-cabin monitoring, and smart home appliances
- Strong growth of GNSS and RTK solutions in outdoor robotics, drones/UAVs, and tracking devices requiring centimeter-level accuracy
- Accelerated integration of multi-technology positioning solutions in China, including UWB + BLE and GNSS + RTLS systems
- Distinct advantages of China’s positioning ecosystem, driven by a dense supplier base, cost efficiency, rapid commercialization, and high customization flexibility
The article also provides an overview of IOTE Expo’s history, scale, and role as a key industry platform. It highlights how the exhibition connects global technology providers with Chinese chip manufacturers, module vendors, system integrators, and end users across the IoT and high-precision positioning value chain.
The interview is authored by Giorgio Zanella, Founder and Principal Analyst of Technotrend Market Research, a market research firm specializing in wireless positioning technologies including UWB, GNSS, and Bluetooth Channel Sounding, and offers valuable international perspectives on China’s fast-evolving positioning market.
Through continued coverage by leading international media such as EE Times Asia, IOTE Expo remains committed to showcasing China’s innovation capabilities in IoT and high-precision positioning. It continues to foster global collaboration across the industry.