For brands looking to promote their products and services with authentic content, working with influencers can be a boon. Such partnerships can significantly increase brand awareness and consumer sentiment, but they come with risks. After all, social media stars can be unpredictable even at their best, and many will deliberately create controversy to gain fame.
These influencers’ eccentricities don’t always reflect well on the attention-hungry brands they work with, so marketers have to do meticulous due diligence on who they work with. Fortunately, this task is getting a lot easier as artificial intelligence continues to evolve.
Lightricks, the software company best known for its AI-powered video and image editing tools, this week announced the expansion of its suite of AI capabilities with the launch of SafeCollab. SafeCollab, an AI-powered influencer vetting module built into the company’s Popular Pays creator collaboration platform, is a new tool for marketers to automate the vetting process.
In the past, marketers had to spend a lot of time researching influencers’ backgrounds, looking through their videos and social media posts over the years. This is an extremely lengthy manual process that can only be automated with intelligent tools.
SafeCollab provides this intelligence through its underlying large language models, which are responsible for investigating influencers and ensuring that the image they present is consistent with the brand’s values. Large language models can perform risk assessments on creators’ content across multiple social media channels in just minutes, searching through hours of videos, audio uploads, images, and text.
AI’s expanding applications
With the launch of SafeCollab, Lightricks is demonstrating yet another use case for generative AI. The company first made a name for itself as a developer of AI-powered video and image editing apps, including Photoleap, Facetune and Videoleap.
The latter app incorporates AI-powered video filters and text-to-video generative AI functionalities. It also boasts an AI Effects feature, where users can apply specialized AI art styles to achieve the desired vibe for each video they create.
Lightricks is also the company behind LTX Studio, which is a comprehensive platform that helps advertising production firms and filmmakers to create storyboards and asset-rich pitch decks for their video projects using text-to-video generative AI.
With all of Lightricks’ AI apps, the primary benefit is that they save users time by automating manual work and bringing creative visions to life, and SafeCollab is a great example of that. By automating the due diligence process from start to finish, marketers can quickly identify controversial influencers they’d rather steer clear of, without spending hours conducting exhaustive research.
This paper is from Ulink Media, Shenzhen, China, the organizer of IOTE EXPO (IoT Expo in China)
