In recent years, Amazon, as a global e-commerce giant, has not only continued to lead in the field of online shopping, but also extended the shopping experience to the offline through a series of innovative initiatives, of which the expansion of the "Just Walk Out" store is particularly notable. The Just Walk Out technology has been iteratively upgraded since it first debuted at Amazon Go convenience stores in Seattle in 2018. The technology integrates artificial intelligence, RFID (radio frequency identification) technology, cameras and sensors, so that customers can simply insert or tap their credit card at the entrance, freely select products and leave, without queuing at the checkout, and the shopping process is completely automated.
Amazon accelerated its layout this year
Amazon's "Just Walk Out" strategy aims to provide consumers with a more convenient and efficient shopping experience through innovative shopping technology. So far, the company has opened several such stores around the world, with a particular expansion in NFL stadiums and college campuses. This year, Amazon accelerated its physical presence around the world, especially in airports, stadiums, universities and hospitals in the United States, the United Kingdom, Australia and Canada, setting up more than 180 "Just Walk Out" stores in third-party locations. This marks the doubling of "Just Walk Out" stores in 2024 than in any previous year.
With the opening of new stores on college campuses this fall, the number of "Just Walk Out" stores on college campuses around the world has surpassed 30, with stores at prestigious institutions such as Emory University, the University of Maine, and the University of Virginia.
NFL stadium success story: Doubling sales
With its "Just Walk Out" store expansion inside NFL stadiums, Amazon has seen notable results. Lumen Field, for example, has had 15 Just Walk Out stores since opening its first store in 2022, the most of any venue. According to the data, these "Just Walk Out" stores saw a 60 percent increase in the number of customers compared to traditional franchises and doubled the total number of transactions per game. With the popularization of technology and the formation of user habits, the performance of these stores is brighter, and by the end of the season in early 2023, the transaction volume per game has increased by 85%, and the total sales have increased by 112%.
On the university campus, the "Just Walk Out" store has also been warmly welcomed by students. Students love the ability to grab food or items anytime, anywhere, and quickly master the shopping process. Amazon officials said students learned how to use the stores in a short amount of time, further demonstrating the ease of use and appeal of Just Walk Out technology.
As Amazon's "Just Walk Out" strategy continues to advance, more similar stores are expected to open worldwide in the future. These stores will not only continue to enhance the shopping experience for consumers, but will also give Amazon a more diversified revenue stream. At the same time, with the continuous innovation and improvement of technology, the future "Just Walk Out" store may bring more intelligent and convenient shopping methods, and further change people's shopping habits.
Amazon's "Just Walk Out" store expansion is an important attempt and innovation in the retail space. By introducing advanced technologies such as artificial intelligence and RFID, Amazon has successfully created a new way of shopping experience, bringing more convenient and efficient shopping choices to consumers around the world.
This paper is from Ulink Media, Shenzhen, China, the organizer of IOTE EXPO (IoT Expo in China)
