In the era of information explosion, how to efficiently and environmentally friendly transmit and display information has become an urgent problem to be solved. As a representative of the new generation of display technology, electronic paper has brought revolutionary changes to the field of information display with its low power consumption, high definition, and bendable and foldable characteristics.
According to ePaper Insight data, the global shipment of electronic paper terminal products in 2024 will be close to 350 million units, and the market size of electronic paper display related products will also reach US$5 billion. This data shows that the electronic paper industry has escaped the sluggish market in 2023 and is experiencing rapid growth.
As one of the leaders of global electronic paper display technology solutions, Xingtai Technology has established the Electronic Paper Industry Alliance with E Ink, BOE and other industry companies. As a member of the alliance, it has been committed to the research and development and innovation of electronic paper technology, integrating the best industrial chain resources in the industry, and working hard to enhance the competitiveness of the entire industry.
Xingtai Technology has a leading position in the field of electronic paper module manufacturing, has obtained a large number of patent breakthroughs, and its sales volume ranks among the top in the world. Among them, ink screen technology has always been the focus of Xingtai Technology, achieving technological breakthroughs and expanding the application scope of e-paper in the education and commercial display markets.
Recently, Shenzhen Ulink Media Co., Ltd. and Shenzhen Internet of Things Industry Association visited Xingtai Technology, and its R&D Director Xia Zhijun was interviewed, indicating your company's determination to improve the competitiveness and market share of e-paper products.
In the exhibition hall of Xingtai Technology, a variety of e-paper products are dazzling, from e-books to smart labels, from conference whiteboards to outdoor bus stops, which are widely used in smart homes, advertising signs, transportation and guidance systems.
Q: Mr. Xia, please introduce the basic situation of Xingtai Technology. Can you introduce the company's main business and the main upstream and downstream companies?
A: Xingtai Technology was established in 2015 with a paid-in registered capital of 286 million. It is headquartered in Ji'an, Jiangxi, and has branches in Shenzhen, Shanghai, Hong Kong, Vietnam, and Germany. The company takes electronic paper display modules as its core business and provides one-stop delivery services from screen to whole machine manufacturing to customers at home and abroad. Upstream and downstream companies include backplane manufacturers such as BOE, Huaxing Optoelectronics, Innolux, etc.; IC manufacturers such as Solomon, FITI, etc.; among them, ESL customers cover the top ten companies in the world, including VG, Hanshow, Solum, Pricer, etc. Xingtai Technology is a professional electronic paper module manufacturer, a leader in innovative applications of electronic paper, and an ecological partner for mutual prosperity and win-win in the industry!
Q: What are the technical lines of Xingtai Technology's technology and products? As a leader in the field of electronic paper, what are the company's R&D team and research results?
A: Based on E Ink's ink screen technology, we currently have layouts for all five technical routes. For example, the applications of the Carta black and white series include bus stops, exercise books, office books, etc.; the applications of the Spectra series include price tags, mobile phone protective cases, table signs, door signs, photo frames, etc.; the Gallery series and Kaleido series are used in scenes such as signboards and billboards. The Prism series is also actively deploying in the fields of mobile phone battery back covers and decorative walls. After years of technical accumulation, we have applied for more than 120 core technology patents related to electronic paper display.
Q: Judging from the current market feedback on electronic paper, electronic paper digital signage and electronic paper displays are the two categories with the most development potential in the future electronic paper market. What is the application distribution of Xingtai Technology's main products?
A: The company is deploying in three directions.
The first is IOT application. Electronic paper has low power consumption and energy-saving properties. It is the best display for IoT devices. Many IoT devices have been using electronic paper on a large scale, including many association members who are also customers of Xingtai Technology. At the same time, we hope that association members will pay more attention to this display technology.
The second is the application of electronic paper education books. Electronic paper has paper-like display and eye protection properties. It helps educational informatization while taking into account students' vision protection.
The third is the commercial digital signage application. E-paper has two characteristics: 1. Reflection imaging. The stronger the light, the clearer the display (the opposite of LCD). 2. Bistable. No electricity is needed to maintain a static picture (LCD needs power to maintain the picture). There are many opportunities in commercial display applications, especially for outdoor scenes. Reflective e-paper display does not require backlight, and the power consumption is zero after power failure. It is estimated that the power consumption of e-paper products of the same size is only 1/30 of that of indoor LCD products and only 1/120 of that of outdoor LCD products.
Q: What application areas does Xingtai Technology currently favor in the e-paper market? In this regard, what layout has the company made, and are there any new research and development results?
A: We are more optimistic about the fields of medical care, education, industry, logistics, commercial display, etc., among which the education market has shown a significant growth momentum. Based on these application scenarios, the company has pre-researched some products, mainly for the promotion and demonstration of e-paper and exhibition, with the aim of letting more customers understand e-paper, throwing out bricks and jade, and hoping to resonate with customers in the application scenarios. The layout of the e-paper industry is mainly to solve the bottleneck problem of e-paper application scenarios. Xingtai Technology is willing to invest R&D resources and funds to achieve technological breakthroughs with partners.
Q: According to the analysis of the global e-paper label market structure and changes, color products are on the eve of an explosion, and the color process in the Chinese market is also accelerating. Can you introduce Xingtai Technology's plan for the development of color products?
A: The ink screen has entered the color era, and there are many color technology routes, such as Gallery, Kaleido, Spectra, prism and other color technologies. We are also fully deployed in color ink screens, and we also have corresponding demonstration products on these technology routes. If you are interested, please contact us.
Q: This year, your company brought a number of innovative applications of e-paper modules to the IOTE Internet of Things Exhibition Shenzhen Station, such as the "face-changing" innovative application realized by Prism technology. The exhibition site was crowded with people. It has been a few months since the end of the exhibition. What benefits has the exhibition brought to your company? How is the effect? Will you continue to participate next year? ?
A: After the exhibition, many customers contacted us and put forward many innovative ideas. We are very much looking forward to the realization of these innovative applications. We believe that by colliding with e-paper technology, we can bring greater value to customers. The application of the Internet of Things has penetrated into all walks of life. Xingtai Technology will continue to participate next year. We also hope that the Internet of Things Association can increase its publicity efforts to let more users know about e-paper and make "e-paper display screen is the best display for Internet of Things devices" a reality.
Q: As Mr. Xia said, the application of the Internet of Things has penetrated into all walks of life, and the application of e-paper technology is even more prominent worldwide. However, compared with the domestic market, the participation of e-paper in the foreign market is obviously higher than that in China, and its procurement demand also comes more from overseas markets. What plans does your company have for the overseas market at present?
A: Xingtai Technology attaches great importance to the overseas market. The company has an e-paper production base in Vietnam and branches in Hong Kong and Germany. After years of education and cultivation in the overseas market, the education cost of using e-paper is much lower than that in China, and overseas customers generally accept e-paper, a product that reduces costs, increases efficiency, saves energy and reduces emissions, and is low-carbon and environmentally friendly. In the future, we will continue to invest resources overseas, including promotion and exhibitions, including the upcoming IOTE Barcelona Exhibition.
This paper is from Ulink Media, Shenzhen, China, the organizer of IOTE EXPO (IoT Expo in China)
