Recently, Phoenix Label, located in Olathe, Kansas, launched a revolutionary new liquid filling bottle design, which is not only recyclable, but also incorporates a tear-off radio frequency identification (RFID) tag, bringing convenience to retail brands.
The core of this new liquid filling bottle design is its unique RFID tag. Phoenix Label embeds Tageos' RAIN RFID inlay into the tag, and this inlay is cleverly placed diagonally above the bottle. This design significantly improves the scanning ability of RFID tags on store shelves, allowing retail brands to easily comply with RFID scanning guidelines of large retailers such as Target and Walmart. This not only helps to achieve faster and more accurate inventory management, but also brings higher operational efficiency and customer satisfaction to brands.
Traditionally, the high conductivity of liquids has been a major barrier to RFID tag performance, resulting in poor or no data transmission. This issue has limited the widespread use of RFID tracking on liquid products and has made it challenging for large retailers to expand RFID applications. However, this new design from Phoenix Label successfully overcomes this problem and opens up new avenues for the application of RFID tags on liquid products.
In addition to improving RFID scanning capabilities, this design also supports sustainable development. Consumers can easily remove the RFID portion of the tag and recycle the empty bottle, thereby reducing waste generation. This not only meets the modern consumer's pursuit of environmental protection, but also reflects Phoenix Label's commitment to environmental protection.
In addition, this design provides brand manufacturers with more packaging space for persuasive marketing. The expanded label area allows brands to display more information and creativity on the package, increasing product visibility and appeal on retail shelves. This helps brand owners stand out in a highly competitive market and increase sales opportunities and market share.
Phoenix Label has partnered with contract packager Goodwin to jointly produce liquid chemical products with RFID tags for retail brands. This collaboration enables Goodwin's customers to meet the evolving RFID tag requirements of major retailers such as Walmart while continuing to provide high-quality compliant products. This not only enhances Goodwin's market competitiveness, but also provides Phoenix Label's innovative designs with a wider range of applications.
"At Phoenix Label, we know that retail sales begin with persuasive packaging on the shelf. Our revolutionary new tear-off RFID tags provide a powerful marketing solution for retail brands, helping them gain valuable top-tier positions in major retail stores across the country and increase their profits," said Mark Waltz, vice president of sales and marketing at Phoenix Label.
The new liquid filling bottle design uses the Tageos EOS-261 M730 RFID inlay, which combines versatility and highly reliable performance to meet the requirements of various ARC specifications. The design has been classified for use in areas such as automotive, lawn and garden, and health and beauty products, and meets the performance requirements for RFID in the ARC program outlined by the Auburn University RFID Laboratory.
“We are excited to work with Phoenix Label on their ingenious patent-pending design,” said Jeremy Weider, Vice President of Sales and Business Development for the Americas at Tageos. “Building on our exceptional RFID portfolio, we continue to develop innovative, groundbreaking solutions for their customers and markets, such as the EOS-261 M730 inlay. Phoenix Label’s product design provides a compelling answer to how to successfully apply RFID to difficult-to-mark liquid-filled products.”
This paper is from Ulink Media, Shenzhen, China, the organizer of IOTE EXPO (IoT Expo in China)
