In the wave of digital transformation in the jewelry industry, Caibai Co., Ltd. won the "Technology Innovation Award" of the China Gold Association by relying on the innovative practice of large-scale application of RFID technology and reconstructing the jewelry operation model with full-chain digital management. This achievement not only reflects the deep integration of technology implementation and commercial value, but also provides a replicable path for the intelligent upgrading of the jewelry industry with the attitude of industry benchmark.
RFID reconstructs the whole life cycle management of jewelry
Caibai Co., Ltd. took the lead in embedding RFID technology into the jewelry supply chain and retail terminals, realizing accurate data collection and real-time linkage in all links of commodity circulation. By implanting ultra-high frequency RFID tags for gold jewelry, packaging boxes, etc., the inventory counting efficiency is improved by more than 90%, and the manual error rate is reduced to less than 0.02%. In store applications, when customers try on jewelry, the smart customer service tool automatically reads the tag information, and the screen simultaneously displays the high-definition pictures, meaning descriptions and process details of the products. The trial data is synchronized to the background in real time, providing a basis for inventory optimization and sales strategy adjustment. By batch reading RFID tags in the cashier link, the checkout time is shortened by 50%, and inventory differences caused by missed scans are eliminated.
The company has innovatively integrated RFID with the supply chain system: when the supplier ships the goods, the label has pre-recorded product traceability information, and the warehousing stage realizes "unconscious acceptance". The system automatically compares the order with the actual goods, and abnormal data is warned in real time; the processing stage tracks the process progress and quality traceability by reading the workstation RFID label, and the goods that have not completed the process automatically trigger an alarm when they are transferred across workstations; the logistics stage realizes visual monitoring of the transportation route based on RFID positioning technology, and the cargo damage rate has dropped by 98%.
At present, Caibai Co., Ltd.'s RFID applications cover six core scenarios in the jewelry industry chain:
Smart product selection: By analyzing trial wear data and member portraits, the system automatically recommends hot-selling and slow-selling models, and the store efficiency per square meter increases by 30% after SKU optimization;
Dynamic pricing: Combining inventory turnover rate and market conditions, AI algorithms generate real-time price adjustment suggestions, and the clearance cycle of slow-selling products is shortened by 60%;
Anti-counterfeiting traceability: Consumers can verify the authenticity of the product by scanning the code, and view the full process records from raw material procurement to finished product delivery;
Precision marketing: Member trial wear data is linked with WeChat applet to push personalized recommendations and preferential information, and the repurchase rate increases by 25%;
Security control: Employee permissions are linked with RFID access control, and the system automatically locks and alarms when high-value goods are unauthorized;
Green recycling: In the recycling business, RFID tags are used to quickly verify the authenticity and quality of the product, and the recycling efficiency of old gold is increased by 40%.
The review experts of the China Gold Association pointed out that this case "realized the deep integration of RFID technology and jewelry trade service standards for the first time. The modular design of its technical architecture and the scalability of its business model provide a standardized solution for the digital transformation of the industry."
Win-win economic and social benefits
After the implementation of the project, Caibai Co., Ltd. achieved an annual inventory cost saving of more than 8 million yuan, the cargo damage rate dropped from 0.3% to 0.005%, and the employee efficiency increased by 2 times. Through the consumer behavior data collected by RFID, the store SKU was dynamically adjusted, the proportion of unsalable products dropped from 18% to 6%, and the new product sales rate increased by 45%. On the consumer side, the smart customer service tool upgraded the shopping experience to an "immersive scene", the customer stay time increased by 35%, and the associated sales rate increased by 20%.
The project also promoted the industry standardization process: Caibai Co., Ltd., as the first jewelry industry trade service standardization demonstration unit in the country, incorporated RFID application specifications into 268 enterprise standard systems, covering the entire chain of R&D design, raw material procurement, production and manufacturing, packaging and logistics. Its "technology + standard" dual-wheel drive model was listed as a typical case of "improving the quality and efficiency of the service industry" by the Beijing Municipal Market Supervision Bureau, driving the digital penetration rate of jewelry companies in North China to increase by 15%. It is worth mentioning that Caibai Co., Ltd. is deepening the integration and application of RFID, AI and blockchain:
Intelligent replenishment: Combining historical sales data with real-time inventory, AI algorithm generates dynamic replenishment suggestions, reducing the out-of-stock rate by 70%;
Digital twin: Constructing a virtual inventory model to simulate the inventory turnover effect under different sales strategies, and improving the decision-making response speed by 50%;
Cross-border cooperation: Cooperating with insurance companies to launch "RFID jewelry insurance", providing accurate claims services based on real-time positioning data;
Cultural empowerment: Combining RFID tags with intangible cultural heritage weaving skills, consumers can scan the code to watch the jewelry production process video, and promote the inheritance of traditional culture.
This innovative practice not only reshapes the operating logic of the jewelry industry, but also promotes the transformation of the industry from "scale expansion" to "value deepening". With the China Gold Association incorporating this case into the industry standard promotion plan, RFID technology is expected to become the "infrastructure" of the digital transformation of the jewelry industry, injecting new momentum into the intelligent upgrade of the trillion-level market. The practice of Caibai Co., Ltd. shows that the ultimate value of technological innovation lies in making every piece of jewelry carry the "data temperature" and making every consumption a "smart experience".
This paper is from Ulink Media, Shenzhen, China, the organizer of IOTE EXPO (IoT Expo in China)
