IOTE Expo China

IOTE 2025 | The 24th International Internet of Things Exhibition-Shenzhen

2025.08.27-29
Shenzhen World Exhibition & Convention Center (Bao'an District)

Industry trend|The world's first pet smartphone and satellite communication pet tracker are launched, accelerating the creation of a trillion-level wealth trend

2025-03-10

In this era of rapid technological development, AI is like an unstoppable torrent, with its unique charm and power, accelerating its penetration into all aspects of our lives, bringing us unprecedented convenience and efficiency.

In the field of pets, AI technology has also set off a wave of innovation, bringing intelligent innovation to the field of pet equipment. From smart feeders and water dispensers to smart cat litter boxes, pet cameras, and pet positioning devices, to pet robots, the product variety is constantly enriched, and the trend of intelligence is becoming more and more obvious. These smart products not only improve the quality of life of pets, but also provide pet owners with a more convenient pet-raising experience.

Recently, during the "super feast" of the technology industry-MWC 2025, various high-tech products competed with each other, and black technologies such as smart glasses, AI cute pets, and robots were all unveiled, vividly interpreting the unlimited potential of the deep integration of AI technology and new forms, and leading the new direction of future technology applications.

Among them, the most eye-catching thing is that an AI hardware product called "the first pet smartphone" made a stunning appearance and instantly became one of the focuses of the whole audience, pushing the field of pet technology to an unprecedented new height, and aroused widespread attention and heated discussion.

 

The highly anticipated "world's first pet smartphone"

This AI hardware product PetPhone, which claims to be the "first pet smartphone", is an innovative product launched by GlocalMe under the UCloud Group. It is reported that PetPhone not only supports AI real-time call function, but also has functions such as health monitoring and precise positioning, giving pets new intelligent interaction capabilities and bringing new intelligent solutions to pets.

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Source: GlocalMe

Specifically, through AI technologies such as deep learning, PetPhonet can recognize dog barking or other behavioral signals. For example, when your dog shows restlessness, the device will alert you and allow you to remotely start voice response to soothe the pet's emotions. At the same time, the AI voice recognition and intelligent call system equipped with PetPhone allows pets to actively initiate calls to their owners through specific gestures or behaviors, providing a warmer companionship experience.

In terms of health detection, PetPhone can be called a "personal pet doctor". The device has a built-in AI vital sign sensor that can track key health indicators such as heart rate, respiratory rate, sleep quality and activity, detect health abnormalities, and remind the owner to intervene in time. Moreover, these data will be synchronized to your mobile phone through the APP to help the owner optimize the health management strategy of the pet. In addition, combined with AI analysis, customized health management solutions will be provided to improve the health management of pets.

In addition to two-way communication functions and health monitoring capabilities, PetPhone also has precise positioning and tracking functions. The device integrates multiple tracking technologies such as GPS, Wi-Fi and Bluetooth, which can achieve real-time positioning around the clock, and can automatically issue an early warning when the pet enters an unknown area, helping the owner to quickly locate and retrieve the pet.

 

"The world's first satellite communication pet tracker" praised by Qualcomm

In addition to PetPhone, the first pet smartphone launched by GlocalMe, there is also a pet smart tracker that supports satellite communication-SATELLAI Tracker, which also attracted much attention during MWC 2025. SATELLAI Tracker is the world's first pet wearable device that integrates satellite communication and AI scientific pet-raising technology launched by SATELLAI. It can not only accurately track and provide real-time feedback on the pet's location, but also provide pet owners with reliable and intelligent pet safety and pet-raising solutions.

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Source: SATELLAI

According to reports, as the world's first pet smart wearable product that supports satellite communication, SATELLAI Tracker is equipped with Qualcomm's latest satellite communication module and uses the global satellite network for real-time data transmission, allowing pet owners to easily track the real-time location of their pets anywhere, even in remote areas without network coverage.

In addition, SATELLAI Tracker also has a built-in intelligent AI health monitoring system. Through advanced AI technology and a variety of sensors, SATELLAI Tracker can monitor a variety of physiological indicators of pets in real time, such as exercise status, activity level, rest status, etc., and synchronize these data to the pet owner's mobile phone app to keep abreast of the pet's physical health status, and provide pet owners with personalized health advice to help owners better manage their pets' daily health.

During this period, SATELLAI also launched a new generation of pet smart collars - SATELLAI Collar, which also has accurate satellite positioning capabilities, and also integrates AI large-scale pet health monitoring functions and ultra-long battery life. In addition, SATELLAI Collar also has AI dog training, intelligent barking control and other functions, and can also be used as a virtual fence to ensure that pets move within a safe range, greatly improving the safety of pets.

 

Unlocking the growth code of the trillion-level blue ocean market

In the pet technology track, whether it is PetPhone, SATELLAI Tracker, or other pet smart devices, the popularity is not accidental. These powerful driving forces hidden behind the market not only continue to promote the continuous expansion of market boundaries and the growing scale, but also lay a solid foundation for product iteration innovation and technology upgrades, making the pet smart device market full of vitality and unlimited vitality.

In the context of the single economy and aging society, the post-95s and Z generations have undergone significant changes in their concepts of pet raising. Pets, which were once seen as helpers or companion animals for housekeeping, are now seen as an indispensable member of the family. This change in concept has made pet owners pay more attention to the quality of life and emotional needs of their pets, and are willing to invest more time, energy and money to create better living conditions for their pets. And these smarter, more scientific and more humane pet devices can just meet the pet owners' deep need for emotional resonance with their pets.

On the other hand, the underlying support brought by technology-driven is naturally indispensable behind intelligent pet raising. With the rapid development of technologies such as AI, the Internet of Things, and big data, strong technical support has been provided for the innovation of pet smart devices, bringing significant functional improvements and new application scenarios. In particular, the application of AI technology has enabled smart pet devices to have more intelligent interactive capabilities and behavioral analysis capabilities. These technological innovations have not only improved the performance and functions of smart pet devices, but also brought pet owners a more convenient and efficient pet raising experience, further stimulating the market demand for smart pet devices.

Today, against the backdrop of changes in pet raising concepts, innovative technological advances, and consumption upgrades, the smart pet device market is showing a prosperous scene. With the continuous penetration of technologies such as AI, many interesting and practical smart pet products have been launched one after another, meeting the various needs of pet owners, and the market has shown a strong development trend.

According to data from Future Market Insights, a global market research and consulting company, the global pet smart products market will be close to US$6 billion (about RMB 42.4 billion) in 2024. It is expected to grow at a compound annual growth rate of 19.5% between 2024 and 2034. In addition, according to data from market research institutions, the global smart pet equipment market is expected to reach US$37 billion (about RMB 270 billion) by the end of 2035.

It can be seen that driven by technological innovation, consumer demand and other forces, the pet industry is undergoing a gorgeous transformation from "basic functional satisfaction" to "deep emotional empowerment", accelerating into a new era of smart pet raising with "Internet of Everything". In the future, it is foreseeable that with the continuous evolution of technologies such as AI, Internet of Things, and cloud computing, pet smart devices will become more intelligent and personalized, and an era of smarter, safer, and healthier pet life is accelerating!

 

This paper is from Ulink Media, Shenzhen, China, the organizer of IOTE EXPO (IoT Expo in China)

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IOTE 2025 The 24th International Internet of Things Exhibition-Shenzhen 2025.08.27-29 Wed. To Fri. 9:00-17:00(only Friday until 14:00)

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