The 24th International Internet of Things Exhibition (IOTE 2025) concluded successfully at the Shenzhen International Convention and Exhibition Center (Bao'an) from August 27th to 29th, 2025. As an innovative force in the global adhesive materials industry, UPM Adhesive Materials showcased its Raflatac RFID tag material composite solutions at Booth 9A1 in Hall 9. With its professional technical solutions covering multiple scenarios and sustainable product concepts, the exhibition attracted numerous industry customers, partners, and professional visitors, making it a highlight of the exhibition.
IOTE 2025 brought together over 1,000 global exhibitors, covering the entire IoT industry chain, and served as a key exchange platform for technological innovation and industrial transformation. Focusing on the core needs of the exhibition, UPM Adhesive Materials, under the theme of "Adhesives Empower High Performance, Bonding Intelligence and Sustainability," comprehensively showcased Raflatac's full product portfolio of RFID tag materials—from facestock, adhesives, and liner to paper antenna substrates and chip protection films. Each product is developed to address the core pain points of IoT tag applications, providing customized solutions for retail, food, pharmaceuticals, chemical resistance, logistics, and other sectors.
At the exhibition, UPM Raflatac's core strengths in RFID tag materials were in focus. For safety-critical industries like food and pharmaceuticals, its compliance-grade adhesives strictly adhere to specific industry regulations, providing reliable assurance for product traceability and safety control. Adhesives with varying viscosity levels offer precise adaptation for diverse applications, such as rough surface adhesion and removable applications, significantly enhancing label application flexibility. Ultra-high-viscosity adhesives, resistant to harsh environments, help finished labels withstand complex environmental constraints such as high temperature, humidity, and chemical corrosion, further expanding the application boundaries of RFID technology in the industrial sector.
During the exhibition, UPM's professional adhesive materials team held in-depth discussions with customers and partners from across the country. Addressing the personalized needs of clients from various industries, the team provided detailed product specifications and solutions, offering comprehensive technical support from label material lamination to inlay load stability. Many clients expressed strong interest in collaborating.
[IOTE Gold Award Winner] UPM Paper Antenna: Setting a New Green Benchmark for RFID with Material Innovation!
During the exhibition, UPM Adhesive Materials' RFID tag material, the paper antenna, successfully won the "IOTE Gold Award for Innovation" for its dual advantages in material innovation and application adaptability, becoming the focus of industry attention!
1. Sustainability: Paper-Based Innovation, Fighting the Environmental Campaign
UPM's paper antenna replaces traditional fossil-based plastic substrates with FSC®-certified specialty paper, embracing sustainability from the source. Its raw materials are sourced from sustainably managed forests and are fully traceable, helping to reduce carbon emissions and plastic consumption in RFID applications across sectors such as retail, logistics, and manufacturing. Furthermore, the product adheres to the cradle-to-grave life cycle assessment standard (ISO 14040/44) and undergoes external verification to ensure its environmental value, truly embedding sustainability in its DNA.
2. High Adaptability: Compatible with Processes, Covering Multiple Scenario Requirements
While maintaining its environmental credentials, the paper antenna also demonstrates outstanding industrial adaptability. Compatible with mainstream etching and printing processes, it can accommodate a variety of RFID tag production requirements, including aluminum-plated antennas, enabling upgrades without requiring companies to replace existing production lines. Whether it's intelligent identification of retail goods, efficient traceability in logistics, or asset management in manufacturing, it can reliably adapt to specific scenarios, providing reliable material support for the digital transformation of various industries.
3. Gold Award Support: "Adhesive Empowers High Performance, Connecting Intelligence and Sustainability" Demonstrates Strength
Winning the IOTE Gold Award is a perfect example of UPM's core RFID tag material philosophy: "Adhesive Empowers High Performance, Connecting Intelligence and Sustainability." The paper antenna not only addresses environmental challenges in the RFID field through material innovation, but also delivers on its promise of high performance through strong adaptability. Furthermore, through the properties of the RFID technology carrier, it connects with the intelligent upgrade needs of various industries, achieving both innovative and practical value.
In the future, UPM Adhesive Materials will continue to uphold this philosophy and delve deeper into RFID tag material innovation, providing benchmark-level material solutions that combine green value and practical performance for more fields!
This paper is from Ulink Media, Shenzhen, China, the organizer of IOTE EXPO (IoT Expo in China)
