In 2024, according to data from major chip manufacturers like Impinj and NXP, the global RFID industry continues to grow at a high speed, with global UHF RFID tag shipments exceeding 55 billion units and overall market growth surpassing 20%.
While the broader market is still expanding rapidly, China’s RFID industry is experiencing intense internal competition, with companies actively seeking new opportunities—specifically, untapped markets.
Where are these new markets? Are they in overseas markets, RFID adoption by retail giants or logistics companies, or customized demands emerging in specific B2B or government niche scenarios?
In reality, after years of development in the RFID Passive IoT industry, it has become challenging to find entirely new application scenarios. Even overseas markets have long been heavily targeted by RFID companies.
How should we approach the search for new markets? The author believes that RFID companies should consider the following dimensions:
1. Evolving Market Conditions: While most application scenarios have been explored, changes in policies, costs, or demand can alter the commercial logic of RFID solutions in specific industries. For example, early-stage pilot projects by a few companies might evolve into industry-wide standardization, unlocking significant incremental markets.
2. High-Value Niche Markets: Focus on markets with moderate shipment volumes but strong pricing and revenue potential. High-volume scenarios are limited, and even large projects often face price and profit pressures. Instead of competing in saturated markets, exploring customized opportunities could yield better returns.
3. Barriers to Entry: Target markets with entry thresholds, such as overseas expansion (requiring local resources and teams), niche scenarios demanding high technical performance for tags/readers, or certifications/qualifications.
AIoT StarMap Research Institute has long tracked the RFID Passive IoT industry, having released four editions of RFID market research reports and whitepapers. These reports have connected us with numerous industry professionals, many of whom are keenly interested in “New Opportunities for RFID.”
Building on this foundation, the research for the "2025 China RFID Passive IoT Industry Whitepaper" has officially commenced. This edition will explore fresh topics, including:
● Global Expansion: What lessons can be learned from the RFID industry’s overseas expansion?
● Overseas Applications: What are the primary overseas use cases for RFID products?
● Key Markets: Which countries and regions are major overseas markets for RFID products?
● Emerging Opportunities: Which overseas markets show high potential for RFID adoption?
● Domestic Demand: What is China’s annual demand for RFID tags and readers?
● Growing Domestic Markets: Which RFID application markets are emerging within China?
● Specialized Tags: What are the main categories of specialized RFID tags, and what is their annual shipment volume?
● New Specialty Tag Opportunities: What emerging niches exist in the specialized RFID tag market?
● High-Value Tags: Which RFID tags command premium pricing, and what is their sales volume?
● Cellular Passive IoT: What is the current progress in Cellular Passive IoT development?
● Integration Strategies: How can RFID companies collaborate with the Cellular Passive IoT supply chain?
● Smartphone Integration: What are the latest advancements in embedding passive RFID readers into smartphones?
● AI Synergy: How can RFID products integrate with AI in the AI era?
● AI-Driven Value: What new value propositions can AI offer RFID companies?
● Sensor Integration: What is the current status and future potential of RFID-sensor hybrid solutions?
● Eco-Friendly Tags: What is the current adoption status and future potential of sustainable RFID tags?
Friends in the RFID Passive IoT industry are welcome to participate in this new whitepaper research.
Business Contact: Mr. Chen
Note: The 2024 China RFID Passive IoT Industry Whitepaper serves as the foundation for this update. We will refine existing data and incorporate the latest research findings.
Special thanks to the sponsors of the previous edition:
● Contributors:
Checkpoint Trade (Shanghai) Co., Ltd.
Dascom Group
Sichuan Kaloway Technology Co., Ltd.
Shenzhen Sense Technology Co., Ltd.
Guangdong Zhongshifa Intelligent Technology Co., Ltd.
Pragmatic Semiconductor
● Sponsors:
Shenzhen Nation RFID Technology Co., Ltd.
Shenzhen Invengo Information Technology Co., Ltd.
Shenzhen New Crystal Electronics Technology Co., Ltd.
Beijing ChipLead Technology Co., Ltd.
CASHION Intelligence Equipment (Suzhou) Co., Ltd.
Download Link for the 2024 Whitepaper: https://v.iotku.com/u/00u/RFID2024WhitePaper.pdf
