From August 28 to 30, 2024, the 22nd IOTE International Internet of Things Exhibition was held at the Shenzhen World Convention and Exhibition Center. As one of the most influential events in the industry, this exhibition is themed "AIOT+X Unleashing the Potential of the Digital Economy", bringing together more than 800 exhibitors from around the world, 100,000+ integrators and end users from the fields of industry, logistics, infrastructure, smart cities, and smart retail to visit the exhibition. As a well-known chip company in the industry, T-Head Semiconductor has been invited to participate for the third consecutive year. At the IOTE 2024 Shenzhen RFID Passive Internet of Things Ecological Seminar held on the 28th, Song Hailong, Product Director of T-Head Semiconductor, delivered a keynote speech entitled "Creating Infinite Possibilities in Subtleties-Yuzhen RFID Chips Help Thousands of Industries Transform into Digital Intelligence", sharing RFID industry trends, technology trends, and the application practices of Yuzhen series chips in various fields.
The speech started with industry trends, and proposed that in the current accelerating wave of digital transformation, RFID (radio frequency identification) technology is playing a role with its unique advantages, helping all walks of life to achieve digital and intelligent upgrades. As a leader in the field of RFID chips, T-Head Semiconductor has injected vitality into the digital transformation of thousands of industries with its innovative Yuzhen series RFID chips.
With the acceleration of global digital transformation, RFID technology has shown great application potential and market demand in many fields. Overseas, RFID technology has been widely used in footwear, fast-moving consumer goods retail, logistics and parcels, and demand has grown steadily. In China, although it started late, with the advancement of technology transformation by leading brands, the application of RFID technology has also shown a rapid growth trend. Whether it is a well-known brand in the footwear industry, a giant in fast-moving consumer goods retail, or a leading company in the logistics industry, they have introduced RFID technology to improve supply chain management and customer experience. At the same time, benefiting from the further improvement of RFID chip & tag performance and the continuous decline in costs, the pain points of RFID applications have been gradually broken through and solved, promoting the continuous expansion of RFID technology in application scenarios and fields.
Technological innovation, excellent performance
T-Head Semiconductor's Yuzhen series RFID chips have won wide recognition in the market for their excellent performance. Through continuous technological innovation and process upgrades, the sensitivity of the Yuzhen chip has reached the industry-leading level, with a sensitivity of up to -24dbm, ensuring stable identification in various complex environments. At the same time, the Yuzhen chip also has advantages such as strong environmental adaptability, providing users with a more stable and reliable solution.
In the field of RFID chips, reliability and consistency are among the indicators that users care about most. During the development of the Yuzhen chip, special attention was paid to the optimization of these two aspects. Through rigorous laboratory verification and field application testing, the Yuzhen chip has performed well in ESD performance, shear force, bending resistance, high and low temperature, etc., ensuring the stable operation of the chip in different environments. In addition, the Yuzhen chip also has excellent consistency, so that the performance of mass-produced chips remains consistent, reducing the technical difficulty of user use and meeting more specific scene applications.
Widely used, diverse scenarios
T-Head Semiconductor's Yuzhen RFID chip has been widely used in many fields, including footwear, retail, logistics, asset management, etc. In the fields of footwear, retail, Yuzhen chips help merchants to quickly count and manage goods; in the field of logistics, Yuzhen chips improve the recognition rate and inventory efficiency of packages; in the field of asset management, Yuzhen chips help companies achieve real-time monitoring and efficient management of assets. In addition, Yuzhen chips are also actively expanding and verifying in the fields of library management and airline baggage tracking, accelerating the implementation of Yuzhen's wider industry applications and helping thousands of industries to transform into digital intelligence.
In the future, T-Head Semiconductor will continue to uphold the business vision of "making sensing capabilities ubiquitous and the digital world within reach" and be committed to the continuous innovation and development of RFID chip technology. The company plans to launch a new generation of universal UHF RFID electronic tag chips, using a new chip architecture and process to achieve higher performance, lower cost, wider environmental adaptability, better reliability and consistency, and promote the digital transformation of more industries.
This paper is from Ulink Media, Shenzhen, China, the organizer of IOTE EXPO (IoT Expo in China)
