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IOTE 2025 The 24th International Internet of Things Exhibition-Shenzhen
2025.08.27-29 | Shenzhen World Exhibition & Convention Center(Bao'an District)
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Discover Shanghai station · 2025.6.18-20

Industry trend|Why are young people increasingly interested in music festivals that provide RFID wristbands?

2024-06-27

With the rapid development of science and technology, music festivals are no longer just a simple music feast, but a complex that integrates modern technology, unique experience and social interaction. In recent years, more and more music festivals have begun to adopt RFID (radio frequency identification) technology to provide participants with convenient entry, payment and interactive experience. Especially for young people, this innovative way undoubtedly increases the appeal and fun of music festivals, and they are increasingly fond of music festivals that provide RFID wristbands.

 

First of all, RFID wristbands have brought unprecedented convenience to music festival participants. The traditional way of entering a music festival often requires the audience to hold paper tickets, which are not only easy to lose or damage, but also often require a long queue to enter during peak hours. The RFID wristband solves this problem. The audience only needs to choose to bind the ticket information to the wristband when purchasing the ticket, and they can quickly enter the venue through the sensing device, which greatly saves time. In addition, the RFID wristband is also waterproof and durable, which can ensure the smooth entry of the audience even in bad weather at the music festival.

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Secondly, RFID wristbands provide the convenience of cashless payment for music festivals. In the past, audiences often needed to carry cash or bank cards to purchase goods and services at music festivals. However, in the crowded crowd, cash and bank cards are not only easy to lose, but also inconvenient to use. Now, with RFID wristbands, audiences can easily realize cashless payment. They only need to recharge funds into the digital wallet of the wristband before entering, and they can easily purchase various goods and services at the music festival without worrying about the safety of cash or bank cards.

 

RFID wristbands also bring richer interactive experience to music festival participants. Through RFID technology, music festival organizers can design various interesting interactive games and lottery activities, so that audiences can have more fun while enjoying music. For example, audiences can participate in treasure hunt games by scanning wristbands, or participate in lottery activities through RFID technology to win rich prizes. These interactive experiences not only increase the fun of music festivals, but also allow audiences to participate in music festivals more deeply.

 

RFID wristbands also provide more accurate data analysis for music festival organizers. By collecting and analyzing the audience's behavioral data at the music festival, organizers can more accurately understand the audience's preferences and needs, and thus provide them with more considerate services. For example, organizers can recommend more suitable goods and services to the audience based on their purchase records and consumption habits; at the same time, they can also optimize the festival's schedule and venue layout based on data such as the audience's entry time and stay time, and improve the audience's satisfaction.

 

Playa Luna's winter series of activities is a vivid example. With the RFID wristband system provided by Intellitix, visitors can easily enter various areas of the resort and the concert site without carrying cumbersome keys or mobile phones. This not only simplifies the entry process and reduces waiting time, but also greatly improves the safety and efficiency of the event.

 

RFID wristbands bring many conveniences and advantages to music festivals, which not only improve the audience's participation and satisfaction, but also provide music festival organizers with more accurate data analysis and more considerate services. Therefore, more and more young people are beginning to like music festivals that provide RFID wristbands. In the future, with the continuous advancement of technology and the continuous expansion of application scenarios, RFID technology will play a more important role in activities such as music festivals, bringing a more colorful experience to the audience.


This paper is from Ulink Media, Shenzhen, China, the organizer of IOTE EXPO (IoT Expo in China)

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The 24th International Internet of Things Exhibition-Shenzhen
2025.08.27 09:00-17:00
2025.08.28 09:00-17:00
2025.08.29 09:00-14:00
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