Amazon is using RFID tags attached to items to expand the range of stores where its "Just Walk Out" technology can be applied, including clothing retailers and other non-food stores.
Jon Jenkins, Amazon's vice president of "Just Walk Out" technology, said today: "We have proposed a new type of 'Just Walk Out' technology store where customers can pick up clothes, hats, shoes, etc., and then just swipe their credit card, debit card, or just hover your palm over the Amazon One palm recognition device and walk out of the store (even wearing your purchases). No more checkout lines!"
"This new RFID feature Just Walk Out is a first for checkout-free technology. It complements our computer vision-based services and will enable retailers to offer a wider variety of apparel, and other soft furnishings."
"Every item sold in the store has a unique RFID tag that looks similar to a standard clothing tag. Customers simply enter the store, pick up their favorite items, and exit through the exit gate. When they pass through the exit gate, the RFID tags on their clothing and other apparel will be read by an RFID reader, and the credit card used to check out (or the payment information associated with their Amazon One profile) will be charged. Soon after the customers leave the store, they will be able to view their consumption information on the just walk out website."
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