As RFID technology increasingly penetrates various industries, testing equipment, a key component in ensuring the performance and quality of RFID tags, is facing new development opportunities and challenges. TE-LEAD, a key player in this field, has gradually emerged in the fiercely competitive market through technological innovation and precise market positioning. Recently, the AIoT Star Map Research Institute research team spoke in depth with TE-LEAD's General Manager Luo Haitao and Sales Manager Chen Zhuochao to learn about the company's recent developments and future plans.
Looking back at its development history, TE-LEAD's connection to the RFID testing equipment field is quite fortuitous. As early as 2014-2015, when the Internet of Things (IoT) concept was emerging, TE-LEAD keenly recognized the potential of RFID technology as a key entry point into the IoT and subsequently partnered with Austrian company CISC. TE-LEAD's RFID testing equipment exhibits numerous outstanding advantages, which have become its core competitive advantage in expanding its market. Technically, its equipment boasts high sensitivity, fast detection speed, and support for multi-frequency testing, enabling accurate identification of weak labels. While conventional testing equipment can only distinguish between "readable" and "unreadable" tags, TE-LEAD's equipment not only accurately distinguishes good from bad labels, but also filters out "weak" labels that substandard performance from traditionally "good" labels, effectively preventing subsequent issues caused by weak labels entering the market. Furthermore, TE-LEAD's equipment boasts an average test speed of 130 kbps and an instantaneous test speed of up to 200 kbps. The device also supports sensitivity detection, EPC and TID code reading, and encoding and writing, achieving "three functions in one." Its API interface and data are fully open, allowing customers to independently program and optimize to meet their individual needs.
TE-LEAD's equipment is also competitive in terms of cost and ease of use. Compared to some other brands in the industry, its equipment costs are lower. The device does not require a separate computer and can be directly integrated into the production equipment's control unit, reducing hardware configuration costs. It is also easy to operate, requiring only a single console, significantly lowering the entry point and operating costs for businesses. Furthermore, the device offers differentiated solutions for different application scenarios. For example, in different processes such as binding, laminating, and coding, it provides customized functionality and performance support based on the varying requirements of the test equipment.
TE-LEAD has a clear market layout and competitive strategy. The company primarily targets large-scale tag manufacturers with high-performance requirements, while also targeting some companies that currently use readers and writers and need to upgrade. In the process of market expansion, TE-LEAD faces numerous challenges. To control costs, some companies in the industry prefer to use lower-cost readers rather than professional testing equipment, which has squeezed the market for professional testing equipment. Furthermore, the high threshold and unclear process for Ake Alliance certification have hindered TE-LEAD's market expansion.
Faced with these challenges, TE-LEAD has proactively addressed them. Firstly, the company has participated in various trade shows, such as domestic label expos and international ones, to showcase its product performance and enhance brand awareness and market recognition. The stable operation of its equipment at these trade shows attracted significant customer attention, laying the foundation for future market collaborations. Secondly, the company has strengthened its collaboration with equipment manufacturers, providing them with software and accessories, integrating its testing equipment into their larger equipment, achieving "package sales" and expanding its market reach. Furthermore, driven by customer needs, the company continuously optimizes its products and services, offering customized solutions to enhance customer satisfaction and loyalty.
Looking ahead, with the increasing application of RFID technology in logistics, retail, aviation, and other fields, demand for high-quality RFID tags will continue to grow, creating significant growth potential for the RFID testing equipment market. If TE-LEAD can continue to leverage its technological advantages, continuously improve product performance, optimize market strategies, and break through bottlenecks in certification and international competition, it is expected to occupy a larger share of the domestic RFID testing equipment market and even make a name for itself in the international market, injecting greater impetus into the development of the domestic RFID testing equipment industry.
