In today's era of rapid technological change, the retail industry is undergoing unprecedented changes. Keonn, a leading company in RFID and IoT solutions for the global retail industry, recently announced its joining the Novanta Group. This strategic move not only marks the deep integration of the two companies in the field of RFID technology, but also indicates that the retail industry is about to usher in a storm of innovation driven by technology.
Keonn is headquartered in Barcelona, Spain. Since its establishment, it has focused on integrated solutions based on radio frequency identification technology and enjoys a high reputation in the retail industry. Faced with the common problem of consumers not being able to find products in stores due to inaccurate inventory information, Keonn has effectively improved the accuracy and efficiency of inventory management with its advanced RFID technology, bringing consumers a more convenient and efficient shopping experience. At the same time, Keonn's cloud-based SaaS platform provides retailers with valuable market insights through in-depth analysis of consumer behavior data, helping them optimize operational strategies and improve return on investment.
As a leader in the field of RFID modules, Novanta Group's Jadak business unit also has a deep accumulation in the research and development and application of RFID technology. Since 2013, Keonn has established a close partnership with Novanta/JADAK. Novanta/JADAK provides Keonn with core RFID reader modules, jointly promoting the innovative application of RFID technology in the retail industry. This acquisition is undoubtedly another important leap in the accumulation of technology and strategic collaboration between the two parties.
The core purpose of this acquisition is to integrate the resources of both parties, deepen the research and development and innovation of RFID technology, and provide customers with more excellent and comprehensive solutions. Keonn will leverage Novanta's professional advantages in RFID module design and manufacturing to further improve the performance and accuracy of its code readers to meet the increasingly complex and changing needs of the retail industry. At the same time, Novanta will also use Keonn's deep accumulation and market insights in the retail industry to promote its precision medicine business unit to penetrate strategic high-growth markets such as warehouse automation and hospital asset tracing, and achieve diversified expansion of its business territory.
After the acquisition is completed, Keonn will become an important part of Novanta JADAK's business, led by Ema Siragusa, vice president and general manager of Novanta JADAK. Keonn's co-founder Dr. Ramir De Porrata-Doria will continue to lead Keonn's business to ensure the continuity and innovation of the company's strategy. The two parties plan to seamlessly integrate Keonn into Novanta's infrastructure in the coming months, providing the Keonn team with a broader resource platform to accelerate its technological innovation and market expansion.
In terms of business integration, Keonn's partners, employees and customers will remain at the core of its long-term vision. Value-added resellers, as an important bridge connecting Keonn with end users, will continue to play a key role in the market entry strategy. Keonn will also further enhance its ability to serve existing customers, expand new customer groups and create greater value by deepening its relationship with these partners.
Facing the new chapter after the merger, Keonn's mission and vision remain firm and clear: to completely change the face of the retail industry through cutting-edge RFID-based solutions, enabling retailers to thrive in an increasingly competitive and technology-driven world. Keonn believes that the in-depth cooperation with Novanta will bring it unprecedented development opportunities and accelerate its pace of technological innovation and market expansion.
This paper is from Ulink Media, Shenzhen, China, the organizer of IOTE EXPO (IoT Expo in China)
