On February 18, the Shenzhen International AIoT Salon of the World Intelligent Internet Innovation Alliance (WAIA) was successfully held. The "China AIoT Enterprise Ecosystem Overseas Exchange Meeting" co-organized by the World Intelligent Internet Innovation Alliance and the Shenzhen Internet of Things Industry Association and hosted by Shenzhen Ulink Media Co., Ltd. was successfully held in Shenzhen. The event attracted more than 40 AIoT industry elites, experts and scholars, and corporate representatives to actively participate in the discussion of global market opportunities and overseas strategies, promote Chinese AIoT companies to the world stage, and also look forward to the "Shenzhen perspective" for AIOT global market integration. Prepare for thinking and cases.
As one of the first initiators of the World Intelligent Internet Innovation Alliance (WAIA), the Shenzhen Internet of Things Industry Association is committed to leveraging the ecological power of Shenzhen as the "intelligent manufacturing innovation capital" to drive a new generation of large-scale AIOT ecological enterprise groups to find new market opportunities, create scenario value, and promote global integration.
At the meeting, Yang Weiqi, executive president of Shenzhen Internet of Things Industry Association, delivered an opening speech. He said that with the rapid development of artificial intelligence and Internet of Things technology, the global market demand for AIoT solutions is growing. Chinese companies have huge potential and advantages in this field. He hopes that this event will help companies better understand the international market, formulate scientific and reasonable overseas strategies, and achieve global layout.
Breakthrough thinking
First, Wang Zhenxi, president of Shenzhen Yingda Information Technology Co., Ltd., shared his views on the overseas strategy and related learning. He elaborated on the core changes and learning objects of overseas expansion, and proposed strategies for the overseas expansion alliance to deal with the difficulties faced by small and medium-sized enterprises in overseas expansion, providing strategic guidance and learning paths for overseas enterprises, helping them to accurately grasp global market opportunities.
Wang Zhenxi pointed out that enterprises going overseas are not just limited to product exports, but a comprehensive internationalization strategy that covers the creation of independent brands and the establishment of localized teams. In this process, enterprises need to achieve a transformation from traditional supply chain advantages to product innovation advantages, which means that they must conduct in-depth research and development and customized services for overseas markets. The target customers of going overseas are also expanding from intermediaries to end users, so the localization of business models is particularly important, which requires enterprises to fully integrate into the target market and accurately grasp consumer needs in order to achieve sustainable development.
Practical Guide
Jiang Junhong, deputy general manager of Xiamen Xingzong IoT Technology Co., Ltd., provided an in-depth analysis of the company's business layout, market strategy and global influence, and demonstrated Xingzong's successful practice in the field of smart buildings through specific cases. As a global high-tech enterprise, Xingzong has established cooperative relationships with more than 2,000 global channel partners, with business covering more than 120 countries and regions, and its products have been widely used in smart parks, smart buildings, smart education, smart agriculture and other fields.
Jiang Junhong said that Xingzong actively promotes localization strategies, focusing on regional markets such as Europe, America, India, and Singapore. Through precise market insights and clear brand positioning, the brand influence and recognition are enhanced. A diversified marketing-driven strategy is adopted, including website exposure, exhibition reception, platform fan accumulation, etc., with remarkable results. The company has established a regional + channel cooperation model to cultivate high-quality agents and promote international business development.
Jiang Wenguang, deputy general manager of Qianxun Location Network Co., Ltd., gave a detailed introduction to the strong technical strength and wide application of Qianxun Location in the field of space-time intelligence. The company has established a wide network of satellite-based and ground-based augmentation stations around the world to provide highly reliable space-time intelligence services, and gradually expand its overseas business to provide high-precision and highly reliable space-time intelligence solutions for multiple industries.
It is understood that Qianxun Location is a world-leading space-time intelligent infrastructure company, jointly initiated by China North Industries Group Corporation and Alibaba Group. Based on the Beidou satellite system, the company provides space-time intelligent services such as centimeter-level positioning, millimeter-level perception, and nanosecond-level timing, which has promoted the digital transformation of intelligent driving, smart cities, and the Internet of Things.
Regional breakthrough
Dou Changjun, founder of Shenzhen Yilian Internet of Things Co., Ltd., focused on the economic environment, policy support, and advantages and challenges of Chinese companies investing in Thailand in the Thai market, and provided comprehensive market analysis and strategic guidance for Chinese companies that want to enter the Thai market, helping them better seize opportunities and meet challenges.
Dou Changjun believes that Thailand, as the second largest economy in Southeast Asia, not only has a superior geographical location, but also a stable political environment. It has long maintained friendly political relations and close economic and trade cooperation with China. This good bilateral relationship provides broad market opportunities for Chinese IoT companies. However, in the process of going overseas, Chinese companies also need to face a series of challenges, including how to carry out effective localization layout, build a strong brand, adapt to different security concepts, and formulate flexible customized strategies.
Ecological co-creation
In addition, the exchange meeting also set up on-site resource docking and overseas difficulties "diagnosis" sessions. Participating companies can communicate face-to-face with industry experts, investment institutions and service providers to jointly discuss solutions to various problems and challenges encountered in the process of going overseas. This link not only promotes cooperation and exchanges between companies, but also provides companies with real help and support.
The agenda of this event is rich and varied, and it is full of highlights. Through all-round and multi-angle support and guidance, it provides strong support and help for Chinese AIoT companies to go global. Shenzhen Internet of Things Industry Association will continue to play the role of bridge and link under the framework of the World Intelligent Internet Innovation Alliance (WAIA), promote various cooperation and technical exchanges between cross-border AIOT companies, and enhance the overall internationalization capabilities of China's AIoT industry. At the same time, it is also committed to providing "Shenzhen cases" and trend insights for AIOT market exchanges around the world, and enhancing the overall cooperation value of the global industry.
I believe that in the future development, more and more Chinese AIoT companies will successfully go abroad, realize global layout and development, become an important force in the global AIoT industry, and contribute their own unique value to the global market, creating more win-win opportunities.
This paper is from Ulink Media, Shenzhen, China, the organizer of IOTE EXPO (IoT Expo in China)
