IOTE EXPO CHINA
IOTE 2025 The 24th International Internet of Things Exhibition-Shenzhen
2025.08.27-29 | Shenzhen World Exhibition & Convention Center(Bao'an District)
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As the pioneer of China's IoT exhibition ecosystem since 2009, IOTE has pioneered a dual-city strategic model, orchestrating Shanghai's spring summit and Shenzhen's autumn convergence to catalyze cross-regional industrial synergy.
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2025.08.27-29 | Shenzhen World Exhibition & Convention Center(Bao'an District)

[IOTE Expo 2025 Shenzhen] What’s New in RFID? Discover the Latest Breakthroughs at IOTE 2025!

2025-07-23

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RFID Automatic Identification Zone

📅 August 27–29, 2025

📍 Shenzhen World Exhibition & Convention Center (Bao’an Venue), China


Organizer: Shenzhen IoT Industry Association
Hosted by: Ulink Media
Co-located Events: IOTE IoT Expo, AGIC General AI Conference, ISVE Smart Display Expo

80,000㎡ Exhibition Space | 1,000+ Exhibiting Brands | 120,000+ Professional Visitors | 30+ Industry Forums



🔍 About the Exhibition


As one of the technological highlights of the IOTE 2025 Shenzhen International Internet of Things Exhibition, the RFID Automatic Identification Zone continues a legacy of innovation that dates back to 2009, when Ulink Media launched China’s first dedicated RFID expo—hailed as the "Oscars of IoT." Since then, the event has witnessed and driven RFID’s widespread adoption across smart industries.

Now in 2025, the RFID sector is experiencing a fresh wave of breakthroughs powered by 5G-A Passive IoT technology. With base station stimulation extending coverage up to 100 meters indoors and 300–500 meters outdoors, and distributed reception technology significantly improving tag sensitivity and communication stability, the integration of AI and edge computing is enabling fully intelligent, end-to-end RFID systems.

This year’s exhibition will bring together the entire RFID value chain to showcase next-generation technologies, cutting-edge products, and integrated solutions. It aims to serve as a comprehensive ecosystem hub—fostering efficient collaboration among users, channel partners, and manufacturers, and helping businesses accurately position themselves to seize new growth opportunities in the era of intelligent connectivity.


🌟 Highlighted Application Scenarios


  • Express & Logistics

  • Power Utilities

  • Aviation, Jewelry, Luxury & Fine Art Management

  • Anti-Counterfeiting & Product Traceability

  • 5G-A Passive IoT

  • Animal Management

  • Healthcare & Hospital Asset Tracking

  • Enterprise Asset Management

  • Telecom Infrastructure (Passive Resource) Monitoring

  • Library & Archive Management

  • Apparel & Footwear ERP Integration

  • Hotel Linen & Laundry Management

  • Wine & Spirits Traceability





🧩 Exhibit Categories


▍RFID & Passive IoT

  • RFID Tags & Chips (LF, ISO15693, ISO14443, ISO18000, EPC-compatible chips)

  • RFID Tag Antennas (Aluminum, silver, copper) & Antenna Production Equipment

  • Standard RFID Cards & Finished Labels

  • Special-Environment RFID Tags (High-temp, metal, chemical, pressure-resistant, etc.)

  • RFID Label/Card Production Equipment (card making, bonding, detection machines)

  • Supporting Materials (Conductive silver paste, batteries, magnetic/absorbing materials)

  • RFID Testing Instruments

  • RFID Reader Chips, Modules, Devices & Antennas (UHF, HF, LF)

  • Handheld Terminals, PDAs, In-vehicle Readers

  • Active RFID Systems (433MHz, 900MHz, 2.45GHz, 5.8GHz)

  • RFID Middleware & Complete Application Systems

▍Barcodes & Identification

  • Inkjet Printers, 1D/2D Barcode Printers

  • Barcode Verification Devices

  • Handheld & Platform Scanners

  • Data Collectors, Mobile Terminals

  • Barcode Ribbons, Labels

  • Barcode Design Software & Printing Middleware

  • Laser Marking Equipment, DPM Readers

▍System Integration & Software Solutions

  • Middleware, Network & Functional Integration

  • Embedded Software & User Interfaces

  • Operating Systems & Application Software

  • IoT/Auto-ID Software Solutions for:
    Industrial, Security, Transportation, Environment, Smart Home, Medical, Electric Power, Logistics, Agriculture, Water Management, Municipal, Automotive, Aerospace, Library, Mining, and more.

▍Biometric Recognition Technologies

  • Fingerprint, Palmprint, Retina & Iris Recognition

  • Facial Recognition

  • Voice Recognition

  • Handwriting Authentication


🎤 Featured Forum | 2025 RFID Industry Conference

To explore the latest developments, real-world applications, and future trends in RFID, the IOTE 2025 RFID Industry Conference will bring together leading global experts, scholars, business leaders, and government representatives. The forum will cover cutting-edge research, innovative use cases, and strategic insights across industries.

As a core component of the IoT ecosystem, RFID is playing an increasingly vital role in accelerating digital transformation and smart industry upgrades. This forum will serve as an open, collaborative platform for sharing, learning, and fostering cross-sector cooperation—laying the groundwork for the next era of RFID technology innovation.

Whether you're exploring the future of RFID R&D or its practical applications, this is a rare opportunity to network with top minds and shape the direction of the RFID industry.



📨 Register Now to Visit or Exhibit at IOTE 2025
Unlock the full potential of RFID and passive IoT. Shape the future—today.




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The 24th International Internet of Things Exhibition-Shenzhen
2025.08.27 09:00-17:00
2025.08.28 09:00-17:00
2025.08.29 09:00-14:00
Contact Us
E-mail:ll@ulinkmedia.cn / ioteventinchina@outlook.com
TEL:+86 13266868052(Wechat)
Whatsapp: +852 7017 2095
Address:No. 1, Zhancheng Road, Fuyong Street Baoan District, Shenzhen, Guangdong Province,China