As the wave of digital transformation sweeps the world, Shenzhen UROVO Technology Co., Ltd. (hereinafter referred to as UROVO) (stock code: 300531) has become a benchmark enterprise in the field of global IoT (Internet of Things) digital solutions with its profound technical accumulation and keen industry insights. Since its establishment in 2006, UROVO has always been committed to the vision of "intelligently connecting the world, perfection and excellence", deeply cultivating smart terminals and data collection technology, and providing full-chain digital empowerment from hardware to cloud services for more than ten industries such as logistics, retail, finance, and medical care. Its business covers more than 100 countries and regions around the world. Recently, the AIoT Star Chart Research Institute research team had an in-depth dialogue with UROVO Vice President Yu Yang, Product Director Huang Zhijie, and Marketing Deputy Director Wang Xiying, and learned about the company's recent development and future plans.
UROVO takes intelligent data terminals (PDA), RFID terminals, intelligent payment terminals (POS), special printers and intelligent automation equipment as core products, forming a full-link technology system covering "perception-transmission-processing-application". Its self-developed PDA products are equipped with unique barcode soft decoding algorithms, which can achieve millisecond-level data collection in logistics sorting, retail inventory and other scenarios; according to the 2024 VDC market report, UROVO's intelligent data terminal shipments ranked second in the world, and ranked first in the Chinese market for four consecutive years.
Intelligent POS terminals integrate software and hardware integrated financial security protection technology, support emerging payment methods such as mobile payment and face payment, and meet the digital payment needs of multiple industries such as retail, catering, and government payment. Through deep adaptation with mainstream payment platforms and financial institutions, UROVO POS products have been applied on a large scale in many countries and regions around the world.
UROVO adheres to the "technological innovation" strategy, and R&D investment accounts for more than 10% of revenue all year round. It has more than 900 domestic and foreign patents and software copyrights. With its outstanding independent innovation capabilities, UROVO has successively won many national honors such as "National High-tech Enterprise", "National Specialized and New 'Little Giant' Enterprise", and "National Intellectual Property Advantage Enterprise", and its technical strength and industry status are widely recognized.
The company's core capabilities cover image recognition and code scanning decoding, wireless communication and anti-interference, security encryption and payment protection, thermal control and printing technology, intelligent algorithms and AI large models, AI+OCR and other software and hardware innovation technologies, building a leading integrated technology system to support the in-depth application of products in various industries.
This paper is from Ulink Media, Shenzhen, China, the organizer of IOTE EXPO (IoT Expo in China)
