People in the industry know that Wuzhaohe Technology has a large number of R&D personnel and rarely publicizes itself, but its technical strength has always been good. Therefore, the author recently visited Huang Pingguang, the product manager of Wuzhaohe Technology, and had an in-depth exchange with Mr. Huang on a series of issues that the market is concerned about.
Q: Hello, Mr. Huang, can you briefly introduce the main business and development history of Wuzhaohe Technology?
A: Shenzhen Wuzhaohe Technology Co., Ltd. was established in 2016. Since its establishment, the company has focused on the research and development and application of Internet of Things technology, and gradually established its own technology system and product system. Wuzhaohe Technology is committed to promoting the cutting-edge innovation of RFID intelligent equipment, focusing on the research and development and production of RFID anti-theft access control, smart cabinets and other products.
In the process of development, the company has continuously invested in research and development resources to improve its technical level. Through independent research and development and international cooperation, the company has obtained a number of intellectual property rights, including registered trademarks, patents and software copyrights. The accumulation of these intellectual property rights provides strong technical support for the company's development.
With the continuous maturity of technology and the continuous improvement of products, the company began to actively expand the market. By establishing close cooperative relations with upstream and downstream partners, the company jointly promotes the development of the Internet of Things industry. At the same time, the company also actively participates in various industry exhibitions and exchange activities to enhance brand awareness and influence.
On the basis of maintaining the research and development and application of Internet of Things technology, the company gradually expands its business to other related fields. For example, the company has begun to get involved in the technical development of cultural and educational intelligent equipment, the development and sales of intelligent systems, and the design and sales of electronic products. The expansion and upgrading of these businesses further enrich the company's product line and service scope.
At present, Wuzhaohe Technology is in a stage of continuous development. The company will continue to maintain the momentum of technological innovation and market expansion, and continuously enhance its competitiveness and influence. At the same time, the company will also actively pay attention to industry dynamics and changes in market demand, and adjust product strategies and market layout in a timely manner to meet future challenges and opportunities: In 2020, the company pioneered the "Ai enhanced RFID algorithm". In 2023, the company solved the industry pain point of "ghost tags" for the first time, and in 2024, the company launched the industry's first "AI enhanced RFID top-mounted access control".
Q: Compared with other IoT companies, what is the competitive advantage of Wuzhaohe Technology?
A: 1. Technological innovation and R&D strength
Wuzhaohe Technology focuses on the research and development of IoT technology, constantly exploring cutting-edge technologies such as radio frequency identification (RFID) technology and intelligent identification systems, with technological innovation as its core competitiveness. The company has a number of intellectual property rights, including registered trademarks, patent information and software copyrights. Wuzhaohe Technology can provide customized IoT solutions according to customer needs to meet the specific needs of customers.
In addition, the company adheres to the concept of "AI-driven, application landing", and successfully integrates AI technology with RFID data collection to create a series of unique, efficient and intelligent application solutions to provide customers with a safe and accurate asset management experience.
2. Sensitive to market demand and quick response capability
The company has a keen insight into the IoT market, can accurately grasp market trends and customer needs, and timely adjust product strategies and market layout. Wuzhaohe Technology has the ability to quickly respond to market changes, and can quickly launch new products or services to seize market opportunities.
3. Product and service advantages
The company's product line covers multiple fields such as IoT technology research and development, intelligent identification systems, and cultural and educational intelligent equipment, providing customers with a variety of choices. Wuzhaohe Technology focuses on service quality and provides comprehensive pre-sales, in-sales and after-sales services to ensure that customers receive timely and effective support during use.
Q: What are the unique features of the company in terms of technology research and development? What important technological innovations or breakthroughs have been made in recent years?
A: The company's technology research and development has completely embarked on a differentiated path. We only solve the pain points of scenarios that have not yet been solved in the industry. The company's technology research and development is mainly exploring the unmanned area of the RFID industry.
In recent years, we have made two major breakthroughs. The first is a technological breakthrough. The industry pioneered the "Ai enhanced RFID algorithm" and solved the industry pain point of "ghost tags" for the first time. The second breakthrough in products is the release of anti-theft solutions for retail, warehousing and book industries, especially top-mounted access control solutions. In addition to major technological breakthroughs, the product price has also achieved a more competitive price than the acoustic magnetic access control, making it possible to apply RFID anti-theft access control in clothing stores on a large scale.
Q: Can you introduce your company's newly launched AI-enhanced RFID top-mounted access control? What are its advantages?
A: Our company's newly launched "Ai-enhanced RFID top-mounted access control" has the following main advantages:
1. Unique "autonomous learning scene modeling capability", autonomous real-time learning modeling according to the specific environment of access control installation and tag characteristics, especially when the tag display environment changes, the device will automatically complete the modeling learning, and can solve the "ghost tag" false alarm problem without human intervention;
2. The device comes with an edge server, which can complete all hardware drivers and data edge computing at the perception layer, and only pure data interaction for the application layer; making application layer development and docking easier;
3. Unique high-gain narrow-beam antenna, while removing "ghost tags" and having the best multi-tag reading performance in the industry;
4. Accurately determine the direction of tag movement, and realize automatic storage and anti-theft alarm for multiple tags;
5. The industry's first mobile APP configuration management tool, easily realizes the management and configuration of devices on the mobile terminal.
Q: How do you view the future development trend of the automatic identification equipment industry? How will the company respond to these trends?
A: The technological development of the automatic identification equipment industry has entered a bottleneck period. It is difficult for simple reading and writing modules, antennas and tags to have disruptive breakthroughs. Under the background of slowing economic growth, automatic identification equipment manufacturers can only compete on price in the stock market, which will inevitably make the product price closer and closer to the manufacturing cost of the product. The total profit of the entire industry may continue to decline. Most equipment manufacturers who have been accustomed to the "incremental market" in the past 20 years may not be able to adapt to the new market changes. It can be foreseen that a large number of manufacturers without core competitiveness may become more and more passive in the fierce competition in the future. If the automatic identification equipment industry continues to have no new technology or new application growth point, the development prospects of the entire industry may be very dim, but opportunities are always brewing in crises. With the breakthrough of AI general large models such as chatGPT and Sora, we can see the possibility of AI reshaping all industries in the future.
As early as May 2020, 500 Technology tried to establish a mathematical model for RFID application scenarios, and then trained the RFID model through a large amount of scenario data. With the improvement of model parameters and the training of massive data, by January 2023, 500 Technology's first "Ai-enhanced RFID algorithm" finally solved the "ghost tag" problem that has plagued the industry for many years.
We will continue to use Ai as a starting point to integrate vision and multi-sensor technology, deeply embed the "Ai-enhanced RFID algorithm" in user scenarios, effectively solve pain points for customers, and contribute to the creation of new applications in the automatic identification equipment industry.
This paper is from Ulink Media, Shenzhen, China, the organizer of IOTE EXPO (IoT Expo in China)
