IOTE EXPO CHINA
IOTE 2025 The 24th International Internet of Things Exhibition-Shenzhen
2025.08.27-29 | Shenzhen World Exhibition & Convention Center(Bao'an District)
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As the pioneer of China's IoT exhibition ecosystem since 2009, IOTE has pioneered a dual-city strategic model, orchestrating Shanghai's spring summit and Shenzhen's autumn convergence to catalyze cross-regional industrial synergy.
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Discover Shanghai station · 2025.6.18-20

Industry trend|Another global fashion brand begins to use RFID on a large scale

2025-03-11

In the fashion retail sector, the combination of innovation and technology is becoming an important force driving the development of the industry. Recently, Italian fashion brands Alcott and Gutteridge, as an important part of the Capri Group (Capri has a significant influence in the fashion industry, its brand is based on trend and competitive prices, and its product lines cover men's wear, women's wear and footwear accessories.), announced a partnership with Nedap, a global leader in RFID solutions, to promote Capri Group's omni-channel strategy and further enhance customers' shopping experience.

 

Capri Group has always been committed to maintaining its leading position in the highly competitive fashion market. To achieve this goal, the group continues to seek innovative technology solutions to optimize operations and enhance customer experience. This cooperation with Nedap is an important step in the process of Capri Group achieving its long-term strategic goals.

 

Nedap is known for its excellent RFID solutions, and its iD cloud technology provides Capri Group with comprehensive inventory visibility and the ability to optimize product availability. By deploying Nedap's iD cloud, Capri Group can track and manage inventory more accurately, thereby simplifying omni-channel operations and improving operational efficiency.

 

The wide deployment of RFID technology covers all stores in all regions of Italy, as well as stores in Austria, Germany, Spain, Greece, Armenia and the United Arab Emirates, which means that Capri Group customers can enjoy a more convenient and efficient shopping experience no matter where they are in the world.

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Marco Buono, COO of Capri Group, highly praised the cooperation. He said: "RFID will enable us to achieve our strategic goal of improving the overall customer experience at all stages of the purchase process. In such a competitive and turbulent environment, reliable information will always be crucial to achieve our international growth goals. Nedap's experience and capabilities in the fashion industry give us full confidence that we have the best people to help us achieve our full potential."

 

Sergio Gutiérrez, Director of iD Cloud in Southern Europe at Nedap, also expressed his pleasure about the long-term cooperation agreement with Capri Group. He pointed out: "The comprehensive inventory visibility provided by iD Cloud will become a turning point for Capri Group's procurement and replenishment management. In addition, the fact that the iD Cloud platform is centrally managed ensures that Capri Group will always benefit from the latest and greatest features and security updates."

 

This cooperation not only marks an important step for Capri Group in advancing its omnichannel strategy and improving customer experience, but also demonstrates Nedap's leading position and rich experience in RFID solutions. Through this cooperation, Capri Group will be able to use advanced RFID technology to improve inventory accuracy, optimize product availability, and ultimately achieve a significant increase in profitability.

 

In the future, Capri Group plans to expand Nedap's iD Cloud implementation to loss prevention and supply chain solutions, ensuring a comprehensive approach to retail innovation. This move will further consolidate Capri Group's leading position in fashion retail and provide customers with an even more exceptional and personalized shopping experience.

 

This paper is from Ulink Media, Shenzhen, China, the organizer of IOTE EXPO (IoT Expo in China)

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The 24th International Internet of Things Exhibition-Shenzhen
2025.08.27 09:00-17:00
2025.08.28 09:00-17:00
2025.08.29 09:00-14:00
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E-mail:ll@ulinkmedia.cn / ioteventinchina@outlook.com
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Address:No. 1, Zhancheng Road, Fuyong Street Baoan District, Shenzhen, Guangdong Province,China