Under the rapid development of global Internet of Things technology and the promotion of digital trends, IOTE Internet of Things Exhibition will join hands with the World Internet of Things Solutions Exhibition (IOTSWC) to set sail again! From May 13 to 15, 2025, the GRAN VIA Pavilion in Barcelona, Spain, will co-host the annual event of the global Internet of Things industry - IOTSWC 2025, which will bring together the world's top Internet of Things solution providers and become an important platform to promote Internet of Things technology to going global and promote international cooperation and exchange.
With the hot market of the domestic Internet of Things industry and the expansion of the scale, more and more enterprises have been attracted to the Internet of Things field, making the domestic market volume phenomenon serious, and many enterprises are trapped in the situation of fierce market competition and resource bottleneck.
At this time, the strong demand for Internet of Things technology in the global market has guided domestic enterprises to a new direction of development, and going global has become the general trend for enterprises to stand out in the fierce competition.
Win-win results will be achieved under complementary decisions
The global influence brought by IOTSWC will bring together the cutting-edge technologies of global software vendors in the industry, and IOTE will lead domestic hardware manufacturers to explore overseas markets together. The combination of hardware and software will add new wonderful things to IOTSWC 2025. The combination of the two top events in the field of Internet of Things will build an unprecedented exchange and cooperation platform for Internet of Things enterprises at home and abroad, promote face-to-face exchanges between software vendors and integrators, and achieve accurate docking and deep complementarization of resources on both sides, bringing unlimited business opportunities for both sides to achieve a win-win situation!
IOTE brings together many high-quality hardware suppliers in China to compete for market share. IOTSWC software exhibitors can choose cost-effective products and find the ideal partner for supply chain optimization. IOTSWC's rich overseas resources for domestic iot enterprises is undoubtedly a gold mine, Barcelona with a strong software and integrated exhibitor group to give domestic enterprises and European and American quality customers contact opportunities, tap overseas potential customer resources, expand business channels, improve the international competitiveness of their own products, to achieve efficient project promotion and landing.
IOTE opens a new chapter in the Internet of Things
With the increasing market influence and attractiveness of the Internet of Things industry, IOTE and IOTSWC jointly announced a major cooperation. In 2025, the scale of the exhibition will continue to expand, and the area will be expanded by 40% of the original, in order to meet the arrival of many well-known enterprises and professional visitors at home and abroad, and provide more exhibitors with a broad and efficient platform for international exchanges and cooperation.
IOTE and IOTSWC Signing Ceremony &IOTE going global Presentation
IOTE will use rich international resources and experience to provide one-stop quality services for overseas exhibitors, help domestic enterprises to reduce the cost of entering overseas markets, the complexity of overseas exhibitors, to achieve exhibitors in the fierce market competition in an invincible position.
Pavilion advantage, the only entrance location in the whole venue: Ensure that the booth is located in the crowded area of the pavilion, close to the main or only import and export channels, in order to maximize exposure, compared with the general exhibition agent, we are the exhibition operator, media, there are deep overseas audience resources, will be Europe, the Middle East, North Africa and other regional professional buyers guide to IOTSWC.
2025 IOTSWC booth map
Before and after the exhibition nanny level "escort" : For overseas enterprises before the exhibition, IOTE will carefully provide visa, itinerary, transportation and transportation services, and guide the whole process. After the exhibition, we will fully understand the industrial characteristics and needs of overseas enterprises, organize enterprises to meet with local chambers of commerce, associations and government executives, expand cooperation networks and explore cooperation methods.
Professional exhibition services to ensure exhibition experience: As a professional exhibition service organization in China, IOTE has rich exhibition experience and a professional excellent team, which will ensure that exhibitors enjoy high-quality services from booth design, construction to marketing during the exhibition, and escort the cooperation between exhibitors and customers.
Value-added services: From now on, immediately book the exhibition on-site meeting and other value-added services, you can enjoy special discounts, exclusive venues, venues and potential customers on the scene to communicate closely, laying a solid foundation for long-term cooperation in the future.
Preferential policies provide strong support: With the support of preferential special discounts and overseas exhibition subsidies, overseas enterprises will reduce the cost of participating in the exhibition, IOTE will also assist exhibitors in the enterprise to go to sea to ensure that the process of participating in the exhibition is smooth and worry-free.
Accurately connect with overseas customers: IOTE will provide a large amount of potential customer information, review the buyer information list for exhibitors in advance, and provide buyer appointment services to lock potential customers in advance, more accurately receive overseas target customer groups, increase cooperation opportunities, and accelerate the pace of international market expansion.
Rich media resources to provide publicity support: IOTE uses the rich media resources accumulated over the years to provide publicity support for exhibitors, in order to improve the exposure of enterprises to build international brands, so as to achieve the best exhibition effect.
Keen insight into industry trends: AIoT Star Map Research Institute under the Internet of Things Media is an institution that focuses on in-depth research of the Internet of Things industry, and can grasp the latest trends and trends of the industry. IOTE will rely on the latest research results to provide references for exhibitors to formulate market strategies.
Overseas exhibition highlights, technology feast is about to open
The cooperation between IOTE and IOTSWC will jointly focus on cutting-edge technologies of the Internet of Things. The exhibition will focus on cutting-edge technologies such as sensors, data acquisition, communication, 5G technology, artificial intelligence, smart city, application platform, Industrial Internet of Things, robotic process automation, cloud computing, edge computing, big data, digital twin and network security. A comprehensive display of the latest achievements and future trends of the Internet of Things industry.
Barcelona iot Conference 2025 is expected to attract more than 12,000 professional visitors and 400+ exhibitors such as AWS, ST Italico, DigiCert, paloalto and others (IOTSWC sponsors below), covering more than 100 countries. 250 industry guests and professionals were invited to hold 125 summit forums, which provided a broad space for exchanges and cooperation for exhibitors and professional visitors, and laid a solid foundation for long-term cooperation and development.
Highlights of IOTSWC exhibition
The world's top iot solutions: IOTSWC brings together the world's top iot solution providers and will showcase the latest products and technologies from software, hardware, sensors, semiconductors to industry technology solutions through the exhibition area, test bed area, and Startup Pavilion.
The coverage of iot technology in different industries: IOTSWC attracts professional visitors and exhibitors from multiple verticals such as manufacturing, energy, consulting firms, healthcare/Pharma, retail, construction/infrastructure, food industry, automotive industry, government/education/research institutions, transportation/logistics and finance/banking. It will help visitors understand the application and development trend of Internet of Things technology in different industries.
Collision of ideas and cutting-edge insights: IOTSWC's activities in the Forum area not only invite many industry experts and scholars to in-depth discussions on disruptive technologies related to the Internet of Things, but also cooperate with authoritative institutions such as the International Society of Automation (ISA) to ensure the authority and cutting-edge content of the forum, which will be an extremely rare and frequent opportunity for exhibitors to exchange cutting-edge insights and explore industry trends.
Professional audience and buyer portrait analysis: According to IOTSWC's analysis of the audience portrait, the proportion of industry management and decision makers is as high as 66%, the proportion of technology suppliers is 40%, and a high density of potential customers are gathered in the exhibition's WOEKSHOP, cocktail party, B2B business exchange and buyer matching activities. For exhibitors, it is an excellent venue to establish business contacts with buyers and find partners.
Strong overseas exposure: As the annual event of the global industrial Internet of Things industry, IOTSWC has attracted a large number of foreign media attention, 3,500 exhibition reports radiate to 83 countries and up to 70 million digital advertising volume, which will be a great publicity opportunity for exhibitors in overseas markets, helping to enhance the visibility and corporate image of exhibitors.
International market development: Participating enterprises participate in IOTSWC international well-known exhibitions, can seize the opportunity to rapidly enhance the value of the enterprise brand, open the visibility and influence in the international market, through overseas market channels to occupy a larger market share.
The ideal starting point for iot to go to sea
IOTSWC 2025 Barcelona is destined to be an important event for the Internet of Things industry, and Barcelona has unique geographical advantages and strong scientific and technological strength as the host city. In Spain, the Internet of Things technology is widely used in manufacturing, agriculture, smart city, energy, medical health and other fields, with an active science and technology innovation ecology, its rich application experience and research and development technology is to provide a strong support, Barcelona is one of the booming science and technology centers in Europe. Taking this opportunity, domestic Internet of Things enterprises will have close exchanges with many internationally renowned enterprises and experts around the world, seize opportunities for cooperation and exchange, expand corporate influence, and enhance corporate value.
IOTSWC not only showcases the latest achievements and future trends of iot technology, but also provides an important platform for communication and cooperation between global iot solution providers and professional audiences. Here, we sincerely invite you to join this technology feast, explore the infinite possibilities of Internet of Things technology with us, let us meet in Barcelona, and work together to promote the development of Internet of Things technology!
This paper is from Ulink Media, Shenzhen, China, the organizer of IOTE EXPO (IoT Expo in China)
