At the 2025 HSBC Golf Championship in Abu Dhabi, UAE, RFID technology played a crucial role in optimizing the guest experience. To manage VIP beverage benefits efficiently and transparently, the organizers deployed an RFID-based beverage tracking system, streamlining the service process, reducing error rates, and ensuring accuracy throughout operations.
The solution utilized core hardware provided by Chainway: the Chainway C66, equipped with a built-in UHF RFID reader and Impinj E-series chip, provided high-performance, smooth, and reliable hardware support for large-scale events.
The Challenge: Achieving Precise Management of VIP Beverage Benefits
Premium cardholders in the event's VIP area enjoyed complimentary beverages. Traditional manual processes were time-consuming, error-prone, and lacked transparency during peak hours.
The organizers needed a system capable of real-time verification, minimizing human intervention, and achieving accurate and transparent redemption records, while maintaining the service quality expected of a high-end event.
Solution: Chainway C66 Reader + RFID Wristband + RFID Beverage Tracking System
This deployment relies on the deep synergy of three main components:
RFID Wristband (Identity and Quota):
Guests wear colored RFID wristbands with their level and beverage quota written inside, enabling quick, contactless identification at service points.
Chainway C66 UHF RFID Reader (On-site Mobile Terminal):
Staff use the Chainway C66 to read the wristbands. Powered by the Impinj E-series chip and Android 13, it offers fast, stable, and reliable reading and writing. Its built-in UHF design makes it more lightweight, and its short-range reading effectively avoids misreads, making it more suitable for flexible on-site operations.
RFID Beverage Tracking System (Application and Backend):
This system verifies quotas, deducts and records them in real time, and synchronizes the data to the backend for analysis and management. Each redemption instantly updates the remaining quota and generates a complete, traceable record.
Workflow: Guest presents wristband → C66 scan → System verifies and displays remaining credit → Staff provides beverage → System records and deducts credit in real time → Data synchronized to the backend for dashboards and replenishment planning.
Results: Smarter service, superior experience
The impact assessment of this deployment shows that the solution brought significant improvements:
-Smooth, contactless service process; guests can quickly collect beverages without manual verification.
-Accurate and transparent redemption records prevent duplicate redemptions and ensure fairness.
-Fully automated recording reduces human error and improves settlement and management efficiency.
-Provides consumption trend analysis to assist in replenishment and staffing decisions.
Chainway's solution not only optimized event operations but also enhanced the overall guest experience, contributing to more efficient, data-driven hotel and event management within the region.
Extended Applications: From Golf Tournaments to More Industry Scenarios
This solution can be extended to multiple industries:
-Hotels & Resorts: Digital management of guest benefits and loyalty programs
-Events & Conferences: Smart check-in and contactless verification
-Retail & Events: Accurate tracking of coupons and promotional redemptions
Leveraging the powerful performance of the Chainway C66 and local integration experience, this solution delivers a more efficient and intelligent service experience in the UAE and beyond.
Conclusion
The 2025 HSBC Golf Championship RFID beverage tracking project demonstrates how collaboration can transform technology into an experience. Through local system integration and deployment with Chainway hardware support, it achieved an efficient, transparent, and elegant service process, proving that smart technology can truly enhance tournament operations.
