Recently, Xiaomi Smart Ecosystem officially announced that the cumulative shipments of Xiaomi smart door locks have exceeded 7 million pieces, and the online sales of the category have been ranked first in the country for three consecutive years.
This brilliant achievement of Xiaomi marks Xiaomi's leading position in the smart door lock track, and also witnesses Xiaomi's in-depth layout and innovative exploration in the smart home ecosystem.
Xiaomi smart door lock: Function and innovation coexist
Since Xiaomi entered the field of smart door locks, it has stood out in the fiercely competitive market with its outstanding product performance and accurate market insight. The success of Xiaomi smart door locks is not accidental. It is not only due to its leading shipments and sales, but also to its powerful functions and advantages.
From Xiaomi's perspective, Xiaomi smart door locks have a variety of security identification technologies, such as fingerprint recognition technology, face recognition technology, palm vein recognition technology, NFC and Bluetooth technology, etc. These technologies have greatly improved security and convenience. In addition, Xiaomi smart door locks also have a variety of security alarm functions, such as half-open alarm, anti-pry alarm, anti-trial alarm, etc. When an abnormality occurs, the door lock will sound an alarm in time, and the user can take measures at the first time. All of these provide strong protection for the user's safety.
On the other hand, Xiaomi smart door locks can also be linked with Mijia smart devices to bring users a rich smart experience scene. For example, Xiaomi smart door locks can be linked with smart cameras to automatically turn on real-time monitoring, smart abnormal capture and recording, and other functions to fully protect the safety of the family.
In addition, as an important part of Xiaomi's smart home ecosystem, Xiaomi smart door locks naturally inherit the strong influence of the brand. When consumers choose smart door locks, they tend to trust well-known brands, so Xiaomi smart locks have become the first choice for many families.
From the user level, consumers often consider cost-effectiveness when purchasing smart door locks. According to market data, the price range of Xiaomi smart door locks is between 1,000 and 2,500 yuan. This price positioning, coupled with the excellent performance of Xiaomi smart door locks themselves, accurately grasps the consumer's high cost-effective shopping psychology, making Xiaomi smart door locks extremely competitive in the market.
In addition, Xiaomi itself has a huge fan base, and these Mi fans have extremely high loyalty and recognition for the Xiaomi brand, and this strong fan effect also provides a solid guarantee for the sales of Xiaomi smart door locks.
Hundreds of billions of smart door lock market
In recent years, driven by multiple factors such as innovative technology development, market demand stimulation, and the popularization of smart homes, smart door locks have ushered in rapid development and have become an indispensable part of modern families. It not only improves the safety and convenience of users' living, but also promotes the further development of smart life.
With the increasing richness and personalization of market demand, smart door lock products show a trend of segmentation and diversification, and their unlocking methods are becoming more and more diverse. Technologies and functions such as fingerprint recognition, iris recognition, face recognition, palm vein recognition, and cat-eye large screens are widely used in smart door locks, forming a diversified product matrix, providing users with more choices and convenience.
In the past few years, the smart door lock market has always maintained a growth trend. According to the data from RUNTO, the market size has grown from 2 million sets in 2015 to 18.01 million sets in 2023. At the same time, Aowei Cloud Network predicts that the omni-channel retail volume of China's smart door lock industry will reach 20.5 million sets in 2024.
In addition, according to data from Luotu Technology, it is expected that the scale of China's smart door lock market will reach 40.9 billion yuan by 2027, with a compound annual growth rate (CAGR) of 14.98% from 2023 to 2027.
At present, with the continuous advancement of technology and the continuous changes in market demand, technological innovation has become an important direction to promote the further development of smart door locks. Taking artificial intelligence technology as an example, the rapid development of generative artificial intelligence technology represented by large models in recent times has brought new ideas for technology and product innovation in the field of smart door locks, so major brands have turned to the battlefield of "AI large model + smart door lock" technology strategy.
This is based on the absolute advantages of AI large models in image visual recognition algorithms, advanced reasoning algorithms, autonomous learning ability and adaptability, as well as the characteristics of seamless access to many application scenarios, which brings more innovative solutions to smart door locks and greatly improves the security, intelligence and personalization of smart door locks.
In the future, with the continuous advancement of technology and further segmentation of the market, smart door locks will continue to develop in the direction of high-end and intelligentization, providing consumers with a safer, more convenient and intelligent home life experience.
This paper is from Ulink Media, Shenzhen, China, the organizer of IOTE EXPO (IoT Expo in China)
