Pragmatic Semiconductor, a leader in flexible semiconductor technology, has unveiled a groundbreaking RFID NFC product line with the introduction of "Pragmatic NFC Connect". This launch not only marks a leap forward in Pragmatic's technological innovation but also unlocks seamless, item-level intelligence across multiple industries.
Key Highlights of NFC Connect
The standout features of NFC Connect lie in its ultra-thin, physically flexible, and environmentally sustainable design. Powered by Pragmatic's proprietary FlexIC technology, this chip maintains industry-standard NFC endpoint functionality while achieving an ultra-thin form factor and physical flexibility. This breakthrough enables NFC Connect to be seamlessly integrated into various products or packaging, even on curved surfaces, offering users smarter and more connected experiences.
More importantly, the low-carbon manufacturing process behind NFC Connect reflects Pragmatic's commitment to sustainability. In the face of global climate challenges, Pragmatic has set a benchmark for the semiconductor industry by reducing environmental impact through technological innovation.
Broad Market Potential
David Moore, CEO of Pragmatic, expressed confidence in the future of NFC Connect, stating, "Our FlexIC technology sustainably bridges the physical and digital worlds, offering low-carbon, low-cost advantages and enabling large-scale item-level intelligence. The NFC Connect product line supports sustainable customer innovation, empowers brands to deliver richer consumer experiences, and fosters deeper engagement." Moore highlighted the product's versatility, noting its applications in fast-moving consumer goods, smart health and wellness devices, toys and gaming, and food freshness monitoring.
James Davey, Senior Vice President of Sales, Business Development, and Product Management at Pragmatic, also emphasized the market potential of NFC Connect. He said, "NFC Connect complies with ISO15693 and NFC Forum Type 5 standards, making it easy to integrate into existing workflows. This provides our partners with a unique opportunity to expand their product portfolios and capture new market opportunities."
Avery Dennison, a strategic investor in Pragmatic, praised the launch of NFC Connect. Francisco Melo, President of Avery Dennison's Solutions Group, stated, "Innovation is the lifeblood of our industry. The introduction of NFC Connect will enable large-scale item-level intelligence and expand unique item-level IDs into new segments like fast-moving consumer goods. We look forward to continuing our strategic partnership with Pragmatic to explore new market opportunities."
Hector Gomez, VP of NFC Business Development at Tageos – a global leader in RFID products, and a key ecosystem partner – commented: “We celebrate the launch of Pragmatic NFC Connect and are delighted to explore how we can integrate the technology into our future portfolio. It is also further confirmation of our joint ambition and leadership in meeting the latest customer and market needs and in expanding and shaping the range and flexibility of new products and applications for RFID and NFC innovations.”
How FlexIC Technology Powers NFC Connect
Pragmatic's FlexIC technology is the cornerstone of NFC Connect's breakthrough features:
Flexible Substrate and Specialized Processes: Unlike traditional rigid semiconductor materials, FlexIC uses highly flexible substrates. This allows for significant bending without compromising circuit performance, giving NFC Connect its exceptional physical flexibility.
Advanced Manufacturing: Pragmatic employs cutting-edge microelectronics manufacturing techniques to precisely build circuits on flexible substrates. This ensures circuit accuracy and stability while reducing chip thickness, enabling NFC Connect's ultra-thin design for easy integration into thickness-constrained products or packaging.
Energy Efficiency and Sustainability: By optimizing circuit structures and material selection, FlexIC technology reduces power consumption and heat generation during manufacturing. This contributes to its eco-friendly profile, as lower energy use – along with reduced water consumption and fewer harmful chemicals – means reduced carbon emissions.
Sustainability at the Core: Throughout the development of FlexIC technology, Pragmatic prioritized sustainability by using more eco-friendly materials and low-temperature processes, as well as optimizing production workflows to minimize environmental impact during manufacturing and usage.
