In recent years, with the expansion of consumption scenarios and the upgrading of consumption concepts, the concept of keeping pets has changed significantly. Pets have gradually become people's emotional sustenance, which has promoted the rapid development of the "pet economy".
According to the "2024-2025 China Pet Industry Operation Status and Consumer Market Monitoring Report" released by iiMedia Research, the scale of China's pet economy industry is growing year by year, reaching 592.8 billion yuan in 2023, a year-on-year increase of 20.1%; it is expected to grow to 1.15 trillion yuan by 2028.
With the rapid development of the pet economy and the continuous increase in the number of pet owners, the concept of keeping pets has shifted to "enjoyment", the pet market extension services have been continuously improved, and the popularization of related smart devices has been driven. Among them, Douchong Camera is particularly prominent.
As an emerging smart device, Douchong Camera integrates functions such as smart monitoring and pet interaction, providing a new way for pet owners to interact with pets in real time. It can not only remotely pay attention to and accompany pets, but also timely understand and understand their conditions and emotions, and is widely welcomed by pet owners.
SiiPet Pet Behavior Analysis Camera
Some time ago, SiiPet combined AI technology to launch a pet behavior analysis camera, which is the world's first pet camera that can accurately identify multiple pets.
According to reports, the SiiPet Pet Behavior Analysis Camera uses cutting-edge hardware, AI algorithms and 4K technology to achieve silent, high-speed pet tracking and perfect framing, providing an unparalleled visual experience. This smart pet camera can not only automatically and quickly identify every cat and dog in the home and their behavior, but also divide their daily activities into regular behavior, abnormal behavior and cute moments, thereby providing pet owners with a comprehensive and in-depth behavior analysis.
Image source: SiiPet official website
For SilPet, one of its most prominent core functions is the use of advanced AI algorithms, which can accurately identify every pet in the home and pay attention to the health of the pet. Through precise AI algorithms, SilPet can currently identify eight abnormal behaviors, including frequent scratching, twitching, and frequent rubbing of the buttocks, with an accuracy rate of over 95%. And after detecting these abnormal behaviors, SilPet can promptly alert the owner to help them discover and deal with potential health problems in advance.
It can be seen that the SiiPet pet behavior analysis camera not only satisfies the pet owner's care and love for the pet, but also improves the convenience and intelligence of feeding and management through high-tech means.
How big is the market development potential of pet cameras?
At present, with the continuous development of the pet economy and the trend of refined pet consumption upgrading, pet cameras, as a smart device that can interact remotely and monitor the status of pets, are gradually becoming a must-have for more and more pet families, and showing great development potential.
From the perspective of market analysis, with the improvement of people's living standards and the expansion of groups such as living alone and empty nesters, pets have gradually become people's emotional sustenance. More and more people choose to keep pets as companions. The increase in the number of pets has directly driven the growth of demand for pet-related products.
However, due to busy work, going out to play and other reasons, pet owners cannot always accompany their pets, and Douchong Camera just provides a convenient solution. Pet owners can remotely monitor the safety and health of their pets through Douchong Camera, and interact with their pets in real time through real-time video transmission, two-way voice calls, laser Douchong and other functions. Even some high-end products are equipped with automatic feeding functions, which greatly improves the quality of life of pets.
In addition, with the rapid development of the smart home market, pet smart hardware (Douchong Camera) as one of its subdivided tracks can achieve closer linkage and interaction with other smart home devices, providing users with a more convenient and intelligent pet care experience, and is therefore expected to usher in new growth points.
From the perspective of technological development, with the rapid development of science and technology, visual IoT products that integrate vision, AI, multi-sensor and other technologies are becoming more and more abundant. As one of the visual IoT products, DouChong cameras are no longer limited to basic monitoring functions. More modern DouChong cameras integrate advanced technologies and functions such as cloud storage, motion detection, two-way voice communication, high-definition night vision, and AI recognition to help pet owners intelligently analyze and understand pet behavior, provide health management advice, and meet pet owners' needs for pet safety and interaction.
In addition to home users, DouChong cameras are increasingly used in pet stores, pet hospitals and other places. In these places, DouChong cameras can not only facilitate daily management, but also increase interaction with customers and improve the quality of service.
At present, many camera products with DouChong functions have emerged in the market, including Xiaomi, EZVIZ, 360, Huawei Haique and other brands. These brands rely on strong technical R&D capabilities and brand influence to continuously innovate and iterate, and launch products with unique functions to enhance market competitiveness and meet the diverse needs of consumers.
In conclusion
With the continuous advancement of technology and the diversification of consumer demand, the pet market is still expanding, and pet products are still developing in the direction of segmentation, specialization, quality, and intelligence. The future pet smart hardware products (pet cameras) are full of more possibilities and will show unlimited potential in more fields.
This paper is from Ulink Media, Shenzhen, China, the organizer of IOTE EXPO (IoT Expo in China)
