Recently, Giti Tire, a leading global tire manufacturer, announced a major innovation - the introduction of RFID technology in its European truck and bus (TBR) tire portfolio. Giti Tire has achieved accurate monitoring of the entire life cycle of tires by embedding RFID chips into the sidewalls of new products. This digital technology not only allows identification at the level of individual tires, but also ensures that all stakeholders and users can easily read relevant information throughout the life cycle of each tire. This information covers all aspects of tire manufacturing, logistics, original equipment manufacturers, distributors and wholesalers, fleet management, quality assurance, retreading and scrapping, providing strong data support for the full management of tires.
As a world-renowned tire brand, Giti Tire has multiple sales subsidiaries or offices around the world. Its products are sold in more than 100 countries around the world and have been recognized by domestic and foreign automobile manufacturers. Giti Tire has 5 major R&D and technology centers around the world, with more than 600 professional R&D personnel, and has reached close cooperation with many international research institutions and universities. These R&D forces provide solid technical support for Giti Tire's digital innovation. At the same time, Giti Tire is also vigorously building a retail service network around the world. The number of retail service terminals has exceeded 65,000, covering five continents, bringing convenient and professional tire solutions to car owners. According to the 2024 Global Tire Brand Value Ranking released by Brand Finance, a well-known British consulting company, Giti Tire's sales volume ranks ninth in the world. At the same time, Giti Tire is also the fastest growing tire brand in the world in 2024, with a growth rate of 19%.
The application of digital technology has not only improved Giti Tire's management efficiency and service quality, but also brought far-reaching impacts to the entire tire industry. Through the Tire Information Service (TIS) system, Giti Tire is able to organize and share tire-related data to create new services for safer and more sustainable mobile journeys. This system was created by the Global Data Service for Tires and Automotive Parts (GDSO), a non-profit association dedicated to the standardization, simplification and sharing of tire-related data.
The executive body and members of GDSO are composed of 12 manufacturers, who jointly advocate the definition and outline of global standards for tire data and global technical solutions for retrieving data from participating companies. As a member of GDSO, Giti Tire actively participates in open communication, shares the required tire information, and contributes to the digitalization of the tire industry.
The first batch of tires with RFID tags on the market include two new Combi Road products, Giti GSR237EVO and Giti GDR675EVO, which demonstrates Giti Tire's outstanding strength in technological innovation. In the future, Giti Tire will continue to launch more tire products carrying RFID chips to meet the needs of different customers.
Antonio Palummo, senior engineer of TBR Europe at Giti Tire, said: "Digitalization is a catalyst for the future development of the tire industry. The ability to track and share information is key to ensuring circularity and compliance with automation and sustainable environments." Through the GDSO platform, Giti Tire will work with other major tire manufacturers to promote the standardization and sharing of tire data to improve the way tire specifications are communicated between manufacturers and customers, improve accuracy, reduce the time required for tracking and reporting, and minimize the possibility of human error.
This paper is from Ulink Media, Shenzhen, China, the organizer of IOTE EXPO (IoT Expo in China)
