To manage this massive concert, organizers Friends&Partners chose advanced HF RFID wristband technology. This technology not only provides spectators with fast, secure, authenticated access, but also becomes the only payment method inside the arena, creating a seamless, wallet-free and convenient experience. According to the company's director of ticketing and special initiatives, Riccardo Brambilla, all 103,000 participants will receive a dedicated RFID wristband as their entry credential and payment tool.
The versatility of the RFID wristband is not only reflected in entry and payment, it also becomes a bridge for audiences to interact with the concert. Through the development of a dedicated application, fans can link their physical wristbands to user accounts and book tickets for trains, buses, camping, food and beverages, and various activities in advance. Each wristband has a unique ID code that is associated with the wearer's personal information, allowing all booking details to be stored with the unique ID encoded on the wristband.
At the concert, audiences only need to tap their wristbands to complete all transactions. Starting from the gate, once users tap their wristbands, the RFID technology will be linked to their data and allow them to enter the venue. Inside the arena, wristbands can also be used to purchase merchandise and special access. Concert staff use HID's handheld readers for effective crowd management to ensure the smooth running of the event.
In addition to convenience, RFID wristband technology also brings an increase in security. Since each wristband is unique to the user, the risk of ticket fraud is greatly reduced. In addition, the technology also simplifies many aspects of attending large concerts, such as faster entry and shorter waiting times, providing audiences with a more comfortable and enjoyable viewing experience.
It is worth mentioning that HID also provides an event management system (EMS) platform for its wristbands. Through the platform, organizers can capture and analyze data, including heat maps, flow, rejection rate and remaining capacity information. This data helps organizers prevent overcrowding and optimize the real-time experience or future event planning.
After the concert, the audience can keep their RFID wristbands as a souvenir. Through the association with the ID and the application, they can continue to receive updates about the event, other future events and the artist himself. This continuous connection not only enhances the audience's sense of participation, but also provides artists and organizers with valuable opportunities to interact with fans.
The introduction of RFID wristband technology has brought revolutionary changes to the Italian "Night of Night" concert. It not only improves the convenience and safety of the audience, but also provides artists and organizers with more opportunities to interact with fans. This concert will become a successful case of RFID technology in the application of large-scale events, providing useful reference and inspiration for future concerts and event management.
This paper is from Ulink Media, Shenzhen, China, the organizer of IOTE EXPO (IoT Expo in China)
