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IOTE 2024 | The 21st International Internet of Things Exhibition-Shanghai

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Sitoo Collaborates with SML to Transform Global Retail with RFID Technology (IoT Expo China-IOTE® Expo)


In a recent development, leading unified commerce platform Sitoo has announced a strategic partnership with end-to-end RFID expert SML. This collaboration aims to revolutionize customer experiences and streamline retail operations for global retailers.

Dean Frew, Chief Technology Officer and Senior Vice President of RFID Solutions at SML Group, emphasized the powerful synergy between Sitoo’s capabilities and SML’s Clarity RFID technology. He highlighted that this collaboration enables shared customers to benefit significantly. Leveraging the power of RFID, fashion retailers can achieve an impressive increase in inventory accuracy from 60–80% to over 98%, enhancing theft prevention and supply chain visibility. The integration with Sitoo further facilitates seamless checkout processes, ensuring customers get what they want efficiently.

Sitoo’s Chief Expansion Officer, Isabell Aakervik, expressed enthusiasm about the collaboration, citing the companies’ alignment in understanding the evolving direction of the retail industry. She emphasized the joint effort to create solutions that help global retailers operate more efficiently, providing enhanced support to customers.

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RFID readers at sales points enable the rapid simultaneous reading of multiple tagged items, eliminating the need for individual scanning. This simplifies the checkout process, reduces customer wait times, and improves overall satisfaction. RFID tags linked to customer profiles empower retailers to offer personalized recommendations, promotions, and discounts based on preferences and purchase history. In-store displays equipped with RFID readers can identify tagged items, displaying additional product information or suggesting matching accessories.

Sitoo, originally an e-commerce platform, has evolved into a cloud-native unified commerce platform, enabling real-time unification of all offline and online sales channels. The platform empowers retail staff to provide a seamless cross-channel customer experience. Sitoo has gained trust from over 300 brands and retail chains across Europe, Asia-Pacific, the Middle East, and North America.

According to the AIOT Star Map Research Institute’s “2023 China RFID Passive Internet of Things Industry White Paper,” global shipments of RFID tags in the fashion retail sector surged from 14.2 billion in 2019 to 27.6 billion in 2022, with an anticipated increase to 47.3 billion by 2027.

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The white paper also analyzes the value of RFID in the retail industry, echoing Sitoo’s focus on the following four aspects:

1. Accelerating Supply Chain Turnover Efficiency

2. Reducing Labor Costs

3. Protecting Brands

4. Creating New Business Models and Expanding Commercial Possibilities

This paper is from Ulink Media, Shenzhen, China, the organizer of IOTE EXPO (IoT Expo in China)

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IOTE 2024 The 21st International Internet of Things Exhibition-Shanghai 2024.04.24-26 Wed. To Fri. 9:00-17:00(only Friday until 14:00)

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