In today's fast-changing fashion world, one brand is standing out for its unique philosophy and forward-looking technology: KOLAB Collection. As a global clothing brand founded in 2022, KOLAB Collection is committed to creating tailored outerwear for urban customers who value natural green spaces. Its brand philosophy is to create high-quality, well-designed clothing that allows customers to enjoy fashion and comfort while exploring urban life and outdoor sports.
KOLAB Collection's innovation lies in its extensive use of NFC tag technology. In the 2024 Fall/Winter collection, KOLAB Collection introduced NFC tag technology on a large scale for the first time. This technology not only provides unique identity authentication for each garment, but also greatly facilitates inventory management, resale management and traceability. With a simple touch, the wearer can easily track the origin of each item, ensuring the sustainable recycling and reuse of clothing. This move not only reflects KOLAB Collection's firm commitment to sustainable development, but also sets a new benchmark for it in the fashion industry.
In addition to technological innovation, KOLAB Collection has also made many efforts in sustainable development. The brand plants a tree for each order through the Eden Reforestation Project, aiming to add more green to the earth. At the same time, KOLAB also works with Plastic Bank to recycle five pieces of plastic from each order from coastal areas to reduce marine pollution. In addition, the brand also supports RIPPLE Africa's energy-saving stove project in Malawi to offset 10 kg of carbon dioxide emissions from each order. Together, these initiatives constitute KOLAB Collection's comprehensive commitment to environmental protection.
KOLAB Collection is leading a green revolution in the fashion industry with its high-quality, well-designed clothing, firm commitment to sustainable development, and forward-looking NFC tag technology.
Benefits of NFC tags on clothes
NFC tags on clothes bring multiple benefits such as convenience of product information display, authenticity verification and brand protection, personalized services and interactive marketing, environmental protection and sustainability, and technology integration and innovative applications. These benefits not only enhance consumers' shopping experience and brand value, but also promote the digital ecological construction and sustainable development of the clothing industry. Specifically, the benefits of attaching NFC tags to clothes are mainly reflected in the following aspects:
1. Product information display and convenience
NFC tags can store detailed information about clothing, such as brand, style, size, material composition, and washing instructions. Consumers can quickly obtain this information by simply using an NFC-enabled device (such as a smartphone) to gently approach the tag, which is more convenient than viewing traditional clothing tags. This instant way of obtaining product information not only improves consumers' shopping experience, but also helps reduce improper washing or maintenance caused by misreading or ignoring tag information.
2. Authenticity verification and brand protection
NFC tags are unique, and brands can use this feature to set up anti-counterfeiting verification systems. Consumers can verify the authenticity of products by scanning tags, thereby effectively combating counterfeit and shoddy products and protecting brand reputation. In addition, NFC tags can also store encrypted production information, such as batches, origins, etc., further enhancing product traceability and brand protection.
3. Personalized services and interactive marketing
NFC tags are not limited to displaying product information, but can also serve as a bridge for brand and consumer interaction. By scanning the tag, consumers can jump to the brand page to receive coupons, watch dressing tutorials or participate in other interactive activities. This personalized service not only enhances the consumer's shopping experience, but also helps to increase brand exposure and repurchase rate. At the same time, brands can also use NFC tags to push other single product suggestions that match the clothing, providing consumers with comprehensive dressing guidance.
4. Environmental protection and sustainability
NFC tags replace traditional multi-layer tags, reduce material waste, and conform to environmental protection trends. An NFC washing clothing label can integrate washing instructions, ingredients and electronic data, which not only simplifies label design, but also reduces the impact on the environment. In addition, with the popularization of Internet of Things technology, NFC tags can also be integrated with smart wearable devices and blockchain technology to realize dynamic update and full traceability of product information, further promoting the intelligent and sustainable development of the clothing industry.
5. Technology integration and innovative application
The application of NFC tags in the clothing industry is not limited to the above points, but can also be combined with other technologies to create more innovative application scenarios. For example, combined with RFID technology, NFC tags can achieve full-link tracking, realize automatic data collection from production, warehousing to logistics, and improve supply chain efficiency. In the field of sportswear, NFC tags can be bound to sports data or event information to improve user stickiness. In the field of workwear, NFC tags can integrate employee identification functions and optimize corporate asset management.
There are also these brands of clothing using NFC tags
With the continuous development and popularization of NFC technology, more and more clothing brands have begun to apply it to their products. These brands provide consumers with a more convenient, intelligent and personalized wearing experience through NFC tags. At present, many brands of clothing have begun to use NFC tags. The following are some known clothing brands that use NFC tags:
1. Nike
Nike is one of the brands that applied NFC technology to the clothing field earlier. The Connected Jersey series of jerseys launched by Nike has built-in NFC chips. Consumers can obtain NBA-related information and get a personalized wearing experience by interacting with the jerseys. In addition, RTFKT, a virtual fashion brand under Nike, has also launched virtual sneaker NFTs equipped with NFC tags. Consumers can link virtual items with their own NFTs through these tags.
2. Narifuri
Narifuri is a pioneer cycling brand originating from Osaka. Its NFC (Natural Field Club) sub-series clothing also uses NFC tags. These tags integrate cycling black technology and extend to outdoor scenes such as hiking and camping, providing consumers with a more convenient and intelligent wearing experience.
3. Biyinlefen
As a brand focusing on golf apparel, Biyinlefen applies NFC technology to its products, bringing consumers a more convenient and intelligent shopping experience. When consumers buy Biyinlefen products, they can quickly obtain product information, understand product details and matching suggestions through mobile phone sensing NFC tags, thereby improving shopping satisfaction. In addition, NFC technology helps Biyinlefen achieve precise membership management and marketing strategies. By collecting and analyzing consumer behavior data, brands can formulate more personalized marketing plans to improve customer stickiness and repurchase rates.
This paper is from Ulink Media, Shenzhen, China, the organizer of IOTE EXPO (IoT Expo in China)
