In the cool autumn season, Yangcheng Lake hairy crabs have become an autumn delicacy in the hearts of countless diners with their delicious meat, rich nutrition and unique taste. However, as Yangcheng Lake hairy crabs have become famous, a counterfeit trend has quietly emerged in the market. Fake Yangcheng Lake hairy crabs have emerged in an endless stream, which not only harms the rights and interests of consumers, but also has a great impact on the brand image of Yangcheng Lake hairy crabs, a local specialty. In order to eliminate this phenomenon from the source, the "Zhencheng Crab" brand has taken an innovative measure-equipped each real Yangcheng Lake hairy crab with a unique "ID card".
This "ID card" is not a paper document in the traditional sense, but an intelligent NFC anti-counterfeiting label created using modern Internet of Things technology and blockchain technology. Compared with traditional barcode and QR code traceability methods, this chip-level traceability technology has a higher anti-counterfeiting threshold and reliability. Once the information is written into the chip, it cannot be tampered with or copied, which greatly improves the accuracy and security of traceability. After strict quality inspection, each Yangcheng Lake crab that is caught and brought ashore is given a unique identification code. This identification code not only records the crab's fishing date, origin, weight, crab shell color and other basic information, but also ensures that the information cannot be tampered with through blockchain technology, truly achieving full traceability from breeding to dining table.
When consumers buy Yangcheng Lake crabs, they only need to use the NFC function of their mobile phones to gently touch the crab buckle to quickly read the crab's traceability information. This transparent traceability mechanism allows consumers to intuitively distinguish the authenticity, greatly enhancing consumer confidence. At the same time, it also provides strong technical support for the brand building of Yangcheng Lake crabs, allowing real high-quality products to stand out and be free from counterfeit and shoddy products.
By equipping each real crab with an "ID card", the "Zhencheng Crab" brand has established a complete anti-counterfeiting system, providing a powerful weapon to combat counterfeit Yangcheng Lake crabs. Once counterfeit products are found on the market, relevant departments can quickly track the source of counterfeit products by comparing the anti-counterfeiting label information and crack down on them in accordance with the law. This not only protects the legitimate rights and interests of consumers, but also maintains the fair competition order of the Yangcheng Lake crab market and promotes the healthy development of the industry.
The successful use of NFC by "Zhencheng Crab" is a vivid practice of technology empowering agriculture. Through the application of IoT technologies such as RFID, traditional agriculture has been given new vitality. This innovation not only improves the quality and reputation of products, but also provides farmers with a wider sales channel. At the same time, it also helps to protect the sustainable development of the branded agricultural product industry, making consumers more assured and satisfied when purchasing.
This paper is from Ulink Media, Shenzhen, China, the organizer of IOTE EXPO (IoT Expo in China)
