Bluebird's full name is Bluebird Co., Ltd., which is a company with significant influence in the field of automatic identification technology. Mainly active in the field of enterprise Internet of Things (IoT), providing overall solutions for enterprises. Its business areas cover enterprise mobility, RFID reader solutions, AI-based IoT RFID platform and consulting services. Bluebird has a rich product line, mainly including industrial-grade handheld computers, commercial PDAs, industrial-grade mobile POS, handheld barcode scanners, etc. Bluebird has a significant market position in the field of automatic identification technology, and its technology leadership has been recognized by more than 3,000 customers from more than 120 countries around the world.
Recently, Taiwan's leading brand of automatic identification solutions, Dinghan Technology (TWSE:3611), announced the successful acquisition of Bluebird Inc., a well-known Korean enterprise mobile solution provider. This strategic acquisition marks Dinghan Technology's further expansion in its global business footprint and consolidates its global position in the field of automatic identification solutions.
As the world's leading automatic identification technology provider, Bluebird Inc. has excellent mobile computing and data collection technology and has strong market influence in the retail and medical fields. Bluebird's innovative technology and professional capabilities enable Dinghan Technology to combine its robust printing technology with Bluebird's advanced technology to create a series of comprehensive product and service portfolios. Chen Mingyi, general manager of Dinghan Technology, said: "The acquisition of Bluebird Inc. is an important milestone in advancing our global strategy and expanding our product portfolio. This acquisition perfectly fits Dinghan Technology's vision to provide seamlessly integrated input and output device solutions to meet the needs of A global market with increasing demand.”
Jinoh Kim, CEO of Bluebird Inc., also expressed high recognition of the acquisition. Jinoh Kim said: "Dinghan Technology has an excellent reputation, focuses on strategic innovation, and continues to expand its global footprint. It is an ideal partner for us. By integrating the advantages of both parties, we will be able to serve our common market and customer base with higher efficiency. , enhance our competitiveness and value.”
This acquisition not only brought technological improvements to Dinghan Technology, but also further enriched its product line. Bluebird's professional capabilities in mobile computing design and development will help Dinghan Technology provide more integrated and efficient solutions in the global market to meet evolving market demands and enhance the overall customer experience. Chen Mingyi further pointed out: "After the acquisition is completed, Jinoh Kim will serve as the CEO of Bluebird to ensure the stability of the decision-making team and continue to promote the growth of Bluebird within the Dinghan Technology Group."
It is worth noting that Bluebird will continue to operate independently, while Dinghan Technology will help optimize its management system and create synergies through product line integration, technical support and joint sales and marketing activities. This strategy aims to actively promote global business expansion through the joint efforts of both parties and strive to become a market leader in automatic identification solutions and services.
Dinghan Technology's deep cultivation in the field of automatic identification solutions, coupled with the addition of Bluebird, will undoubtedly further enhance its competitiveness in the global market. The two parties will leverage each other's advantages and business foundations to achieve a win-win situation. In the future, Dinghan Technology and Bluebird will continue to promote technological innovation, enrich product lines, and provide global customers with better services and solutions.
This acquisition is an important step in Dinghan Technology's globalization strategy. It will promote the rapid development and progress of both parties in the global market and jointly provide customers with more efficient and intelligent automatic identification solutions. In the future, with the continuous development of automatic identification technology and the continuous growth of market demand, the cooperation between TSC and Bluebird will release greater market potential and commercial value.
This paper is from Ulink Media, Shenzhen, China, the organizer of IOTE EXPO (IoT Expo in China)
