On June 18, 2025, the IOTE 2025 Shanghai RFID Passive Internet of Things Ecosystem Seminar was held as scheduled. At the beginning of the meeting, the host first welcomed friends from all over the country and briefly introduced the meeting and the ongoing RFID industry research. After that, he announced the official start of the meeting.
The first speaker was Yang Linli, deputy general manager of Shanghai Kunrui Electronic Technology Co., Ltd. She said that in the wave of rapid development of the Internet of Things, Kunrui Electronics continues to promote innovative breakthroughs in passive IoT technology. In recent years, the company has launched a new product matrix: the RFID+X series realizes multi-dimensional environmental perception such as temperature, humidity, and vibration; the passive Bluetooth positioning accuracy reaches one meter level; passive tags break through the traditional RFID distance limitation and are widely used in power monitoring, smart warehousing, asset management and other fields. Kunrui's technology not only improves product performance, but also creates a new application model. Through the deep integration of sensing and RFID technology, ordinary objects have environmental perception capabilities; passive Bluetooth achieves high-precision asset tracking; AIoT tags provide reliable support for wide-area monitoring. These achievements have been successfully piloted in many industry leading customers.
The next speaker was Dave Moore, CEO of Pragmatic Semiconductor. He said that ubiquitous connectivity promises unprecedented insights and efficiency, but high costs, limited availability, and sustainability issues have brought challenges to its implementation. Pragmatic's bendable FlexICs bridge the physical and digital worlds in a sustainable way, thereby achieving low-energy, low-cost edge and item-level intelligence on a large scale in multiple industries such as healthcare, logistics, consumer packaging, and electronics. He also introduced Pragmatic NFC Connect, a product in the FlexIC product line that redefines the parameter standards for near-field communication (NFC) connectivity and provides seamless intelligent solutions for mass-market products to unleash the potential of a truly connected world.
The next speaker was Fan Wei, marketing director of NXP. He said that NXP's RFID technology has shown strong application value in many industries. For example, in the field of logistics and supply chain management, after the goods are affixed with NXP's RFID tags, enterprises can grasp the dynamics of the entire process from production to distribution in real time, accurately manage inventory, optimize inventory structure, speed up sorting and distribution, and reduce human errors; in the retail industry, this technology helps smart warehousing and inventory management. After being deployed in stores such as Walmart, the inventory accuracy rate has been greatly improved, the out-of-stock rate has been reduced, and the anti-theft function integrated in the tag has effectively reduced store losses. Finally, he said that NXP hopes to promote social development by promoting the advancement of RFID technology.
The next speaker was Wu Fan, general manager of Shenzhen Yitianxing Technology Co., Ltd. He said that Yitianxing is good at empowering the civil aviation maintenance field with technologies such as the Internet of Things, big data, and AI, promoting the innovation and commercialization of RFID radio frequency identification technology in the aviation maintenance industry, pioneering the integration of radio frequency identification and civil aviation tool management solutions, and using RFID technology to manage discrete parts on board, achieving industry technological breakthroughs. At present, it has successfully provided smart maintenance products and solutions for dozens of airlines and MROs, and is in a leading position in the civil aviation maintenance information market.
The next speaker was Chen Sheng, an RFID innovation and development engineer at Liyuan Technology (Shanghai) Co., Ltd. He analyzed the full industrial chain application of RFID based on the IOT environment of Liyuan Technology, such as the application of RFID in the fertilizer industry through the Sinochem project; and the application of RFID in the fast-moving consumer goods industry through the Master Kong project. He mentioned the value that Liyuan can bring to everyone and the main presentation of solution providers' capabilities, including solution capabilities, software development capabilities, on-site implementation capabilities, and productization capabilities.
The last speaker was Liu Zhigang, general manager of Shenzhen Qianhai Youlian Sizhuang Technology Co., Ltd., who introduced how the company's RFID personnel perception monitoring system uses passive tags and intelligent reading and writing devices to build an integrated digital solution for dynamic personnel control and tracking. In terms of personnel management, this solution integrates access control and channel top-mounted reader data to achieve 1~2 meter positioning, real-time recording of employees, visitors and outsourced personnel trajectories, and meet compliance audit requirements; electronic fence technology controls the authority of sensitive areas, and automatically triggers sound and light alarms for unauthorized intrusions to reduce safety risks. Visual management combines digital maps with thermal analysis to help management optimize resource allocation; in emergency scenarios, readers at key locations track evacuation progress in real time to improve rescue efficiency. Object tracking achieves operation track management and resource control by binding equipment information with tags. The deployment cost of passive solutions is 60% lower than that of active solutions, taking into account both safety and economy. The system provides large enterprises with digital tools for efficiency improvement and risk management by interconnecting personnel and object data.
So far, the IOTE 2025 Shanghai RFID Passive Internet of Things Ecological Seminar has come to a successful conclusion. Thank you all for coming from afar. Dear friends in the RFID industry, see you in Shenzhen in two months!
This paper is from Ulink Media, Shenzhen, China, the organizer of IOTE EXPO (IoT Expo in China)
