IOTE Expo China

IOTE 2025 | The 23rd International Internet of Things Exhibition-Shanghai

2025.06
Shanghai New International Expo Centre

Industry trend|Problems of Erroneous Readings in RFID Applications Faced by Retailers, How Foreign Companies Solve It

2024-11-28

In the increasingly fierce competition in the retail market, technological innovation has become a key force driving the development of the industry. Recently, GreyOrange, an omnichannel retail and warehousing technology provider, announced the launch of its latest gStore software, which has built-in innovative SoftFence virtual RF shielding technology, designed to solve the problem of stray readings faced by retailers in RFID tag applications, bringing more efficient and accurate solutions to omnichannel retail.

 

RFID technology is increasingly used in the retail industry, which can help retailers track inventory in real time and improve operational efficiency. However, in actual applications, retailers often face the challenge of stray readings. When store employees are picking and packing items for omnichannel orders, nearby RFID tags may cause interference, causing the reader to capture incorrect tag information. Such scattered readings not only cause confusion, but may also cause employees to lose confidence in the technology and rely on traditional manual identification methods.

 

To solve this problem, GreyOrange launched gStore software and its built-in SoftFence virtual RF shielding technology. gStore is a software as a service (SaaS) platform that supports digital capture of inventory tasks, significantly improving the work efficiency of store employees. SoftFence technology is customized for each retail site through algorithms to identify tags near the reader and filter out stray readings based on received signal strength, signal movement and angle of arrival. This innovative technology not only improves the accuracy of RFID data, but also brings a more efficient and accurate solution to omni-channel retail.

 

According to Troy Sivik, general manager of gStore, SoftFence technology can be adjusted and configured for the specific needs of each customer. Because the display density, hardware configuration and environmental factors of different stores may have different effects on RFID signals, GreyOrange provides a personalized solution for each customer. This flexibility allows SoftFence technology to adapt to a variety of store formats, from densely populated areas to sparsely populated or vast spaces, such as large box format stores.

 

In addition to solving the problem of stray readings, gStore software also provides a range of other functions to support the smooth operation of omni-channel retail. For example, the software can guide store employees to find specific items they are packing for delivery to another store or customer, and identify the items being packed to ensure that no mistakes are made. In addition, handheld RFID readers can easily identify items received from other places, further improving the accuracy of inventory management.

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It is worth mentioning that SoftFence technology also optimizes the shopping experience by providing a pickup path for people who need to find specific items to complete their orders. If the handheld reader is installed with SoftFence software, users may be able to find the products they need through the blue line displayed on the handheld reader. This feature not only improves shopping efficiency, but also brings consumers a more convenient and pleasant shopping experience.

 

At present, GreyOrange has cooperated with a large retailer to pilot the technology and achieved remarkable results. In the future, GreyOrange plans to promote it to all customers to help them better cope with the challenges of omni-channel retail.

 

The gStore software released by GreyOrange and its built-in SoftFence virtual RF shielding technology have brought important improvements to the retail industry. By solving the problem of stray readings of RFID tags and improving the accuracy and reliability of data, gStore software provides a more efficient and accurate solution for omni-channel retail. With the continuous promotion and application of this technology, the retail industry is expected to usher in a more intelligent and efficient future.

 

This paper is from Ulink Media, Shenzhen, China, the organizer of IOTE EXPO (IoT Expo in China)

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IOTE 2025 The 23rd International Internet of Things Exhibition-Shanghai 2025.06

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