IOTE Expo China

IOTE 2024 | The 21st International Internet of Things Exhibition-Shanghai

Shanghai World Expo Exhibition and Convention Center

When Will the Demand for Precision Positioning Industries Be Unleashed? Let's Explore Together at the Shanghai High-Precision Positioning Conference (IoT Expo China-IOTE® Expo)


The precision positioning industry is significant, as society is currently undergoing comprehensive digital upgrades, where everything is interconnected to collect data from the physical world. Data, as the core, is changing people's production and lifestyle. To achieve this goal, data collection is essential, and among various types of data, location data is indispensable, belonging to basic data.

However, the precision positioning industry is relatively small. Despite over a decade of development, enterprises in the industry are relatively small in scale. Currently, the leading enterprises in the industry have only a few hundred employees, with revenue in the range of a few billion, and there are not many companies in the industry with over 100 employees.

From this dichotomy of "large" and "small," many inferences can be drawn:

The precision positioning industry has great potential, and there is still significant room for growth in the industry's enterprises.

The demand for positioning industries needs to be tapped into, and there is still much work to be done, such as maturing technology, lowering prices, and more policy guidance.

The fragmentation of the positioning industry is severe, making it difficult to standardize, thus resulting in slow growth in enterprise scale.

If one delves deeper into the precision positioning industry, it becomes apparent that what we typically refer to as high-precision positioning is a technical indicator, such as positioning accuracy in sub-meters, decimeters, centimeters, etc. To achieve such technical indicators, there can be various technological routes. Therefore, different technical factions can enter this market, such as UWB, Bluetooth, 5G, audio, geomagnetic, etc., and various positioning technologies are advancing simultaneously.

Against this backdrop, a "High-Precision Positioning Technology and Application Ecological Seminar" will be held on April 25th at the IOTE 2024 International Internet of Things Exhibition in Shanghai.


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13:00-13:50 Check-in

13:50-14:00 Host opening

14:00-14:20 《2024 China High-precision Positioning Technology Industry White Paper》

14:20-14:40 New opportunities for domestic UWB chips

14:40-15:00 UWB digital car key solution

15:00-15:20 Application of UWB in IoT consumer market

15:20-15:40 How much does PA add to UWB products?

15:40-16:00 5G positioning, how big is the market and how to explore it?

16:00-16:20 Sharing of the latest application cases in the UWB-IoT industry

16:20-16:40 Bluetooth positioning market, how to seek new breakthroughs

16:40-17:00 BLE or UWB? Analysis of the future pattern of digital car keys

17:00 The forum ends, you can communicate on your own

IOTE 2024 The 21st International Internet of Things Exhibition-Shanghai 2024.04.24-26 Wed. To Fri. 9:00-17:00(only Friday until 14:00)

IOTE EXPO SHANGHAI LOCATION-Shanghai World Expo Exhibition and Convention Center
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